# Customer journeys, and what they returned

[Canonical HTML source](https://seen.io/case-studies)

Explore reported results by customer journey. Each case explains the campaign, its audience and the measures available.
## Case studies

### [How Nespresso made 40 years feel personal to every member](https://seen.io/case/how-nespresso-made-40-years-feel-personal-to-every-member.md)

1.17 million members, 9 markets, one personalised anniversary.

- 1.17 million personalised videos generated
- Nearly 9 in 10 plays watched through to the end
- 1 in 5 visits converted to a CTA click

### [Carrefour strengthens member loyalty with 3.5 million personalized videos](https://seen.io/case/carrefour-personalized-loyalty-videos.md)

A year in review for every Carrefour Club member, built on their own data.

- 3,510,733 personalized videos delivered across 6 journeys
- 49% completion rate across the full experience
- 8% of members clicked through to the Carrefour App

### [Turning every OUIGO journey into a personal reason to come back](https://seen.io/case/turning-every-ouigo-journey-into-a-personal-reason-to-come-back.md)

A personalised retrospective of every customer's year with OUIGO.

- 10.7% loyal-segment click-through
- 6.17% loyal-segment conversion per send
- 4.3% overall CTR, full CRM audience

### [How Shell V-Power put every global Ferrari fan into the pit garage](https://seen.io/case/how-shell-v-power-put-every-global-ferrari-fan-into-the-pit-garage.md)

A Ferrari pit-garage moment, personalised for every V-Power customer.

- 672,814 new marketing leads and personalised videos
- +4% Shell V-Power B2C volume during the campaign
- 2.2 million video player visits and promotions of vip.shell.com

### [Turning sign-ups into lifelong players](https://seen.io/case/turning-sign-ups-into-lifelong-players.md)

Onboarding films that lifted first-time deposits and NPS for Superbet.

- 2.2pts first-time depositor (FTD) uplift
- 86% Net Promoter Score (NPS) lift
- 48.8% click-through rate during the pilot

### [Engaging guests before arrival](https://seen.io/case/engaging-guests-before-arrival.md)

Pre-arrival films that cut citizenM's cancellations by roughly 70%.

- 3x more likely to show up
- 5.5% cancellation rate among video viewers in April
- 0% video viewers who cancelled in May and June

### [A painter's year in review](https://seen.io/case/a-painters-year-in-review.md)

A Spotify Wrapped-style year in review for BOSS Paints customers.

- 56% click-through rate
- 72% open rate

### [Engaging mybrakes rewards program members](https://seen.io/case/sysco-year-in-review.md)

A year in review for mybrakes rewards members.

- 23% offer activation rate
- 40% email open rate
- 2.1 average video view rate

### [Celebrating loyalty with Sport Vision](https://seen.io/case/sport-vision-anniversary.md)

An anniversary thank-you to loyalty members across both retail brands.

- 21.6% click-through rate
- 3.8 average page views per visitor
- ~30% of recipients made a purchase

### [Increasing data quality through personalized videos](https://seen.io/case/increasing-data-quality-through-personalized-videos.md)

A 40th-anniversary film that asked every customer to complete their profile.

- 40% improvement in conversion (purchases)
- 13% Increase in their "birthday database"
- 52% chose to watch their video a second time

### [Coop Estonia's personalized retail video](https://seen.io/case/coop-estonias-personalized-retail-video.md)

Personalized offers, delivered to loyalty members as individual films.

- 10x higher response rate
- 20–25% click rate
- >35% conversion rate

### [Your personalized Nespresso anniversary](https://seen.io/case/nespresso-personalized-anniversary.md)

Anniversary films that celebrate each member's own history with the brand.

- +10%-points promotion conversion rate vs. non-video emails
- 92% view rate
- +24%-points open rate vs. non-video emails

### [Unlocking value through onboarding](https://seen.io/case/norsk-rikstoto-onboarding.md)

Real-time onboarding films that taught new players the game.

- 36.5% higher revenue per play
- 37% more players played again within 28 days
- 33% more players still active after six months

### [Personalized birthday wishes for Europris members](https://seen.io/case/personalized-birthday-wishes-for-europris-members.md)

A birthday film that sent members into their local store for a gift.

- 75% of gift collectors added an extra basket
- 7% of inactive customers converted to loyal

### [Personalizing the digital customer journey](https://seen.io/case/personalizing-the-digital-customer-journey.md)

A thank-you film naming the group each supporter was raising money for.

- 82% revenue increase against benchmark
- 73% more transactions
- 89% growth in digital storefront traffic

### [An innovative year in review](https://seen.io/case/flybuys-innovative-year-in-review.md)

2.5 million members, 21 data points, one animated recap.

- 2.5x higher unique click-to-open rate than the previous year
- 2.5M personalised videos
- 21 data points per film

### [Get Inspired's personalized birthday campaign](https://seen.io/case/get-inspireds-personalized-birthday-campaign.md)

A birthday greeting with a personal promotion, built into the webshop.

- 79% click-to-open rate
- 32% higher revenue per contact

### [Engaging Circle K's loyalty club members](https://seen.io/case/engaging-loyalty-members-circlek.md)

A cinematic thank-you to top members, narrated by a radio personality.

- Over 42% click-through rate among top customers
- 7% to 12% shift in customers reusing last year's cup

### [Welcoming passengers aboard with personalised video](https://seen.io/case/vacaya-onboarding-new-passengers.md)

A welcome film sent seconds after booking, made in-house.

- 57% click-through rate
- 8% shared their film on social media
- 3.5 average visits per guest

### [Increased retention through personalized onboarding](https://seen.io/case/increased-retention-through-personalized-onboarding.md)

Car-insurance onboarding that explains the policy in the customer's own terms.

- 2pts increase in customer conversion rate

### [A personalized year in review for loyal customers](https://seen.io/case/ica-personalized-loyalty-video.md)

Roughly two million films for Stammis members, fronted by ICA-Stig.

- 85% of surveyed members viewed it favourably
- ~2M unique films
- 22,000 survey responses

### [Become credit-card smart](https://seen.io/case/sparebank1kreditt-personalised-onboarding.md)

Animated onboarding that explains credit responsibly, by name.

### [Welcome to Ahlsell](https://seen.io/case/ahlsell-personalised-onboarding.md)

A personalised welcome for every new professional customer.

- 53% click-through rate
- 78% of clickers watched their film
- 49% went on to explore the website

### [Reactivating travellers & boosting engagement](https://seen.io/case/ving-reactivating-travellers.md)

Ving's personalised video campaign, built on first-party data.

- 88% engagement rate
- 35% audience net reach
- 2.6 average views per recipient

### [Purchase dividend (Kjøpeutbytte)](https://seen.io/case/coop-21.md)

Digitalising how members hear about the rewards they have earned.

- Over 50% landing-page conversion to CTA