# Acquisition campaigns

[Canonical HTML source](https://seen.io/case-studies/acquisition)

Personalised video that turns an audience into customers — reported lead volume, reach and revenue.
## Case studies

### [How Shell V-Power put every global Ferrari fan into the pit garage](https://seen.io/case/how-shell-v-power-put-every-global-ferrari-fan-into-the-pit-garage.md)

A Ferrari pit-garage moment, personalised for every V-Power customer.

- 672,814 new marketing leads and personalised videos
- +4% Shell V-Power B2C volume during the campaign
- 2.2 million video player visits and promotions of vip.shell.com