# Onboarding journeys

[Canonical HTML source](https://seen.io/case-studies/onboarding)

The first film a new customer, player or guest receives — and what it did to activation, retention and cancellations.
## Case studies

### [Unlocking value through onboarding](https://seen.io/case/norsk-rikstoto-onboarding.md)

Real-time onboarding films that taught new players the game.

- 36.5% higher revenue per play
- 37% more players played again within 28 days
- 33% more players still active after six months

### [Welcoming passengers aboard with personalised video](https://seen.io/case/vacaya-onboarding-new-passengers.md)

A welcome film sent seconds after booking, made in-house.

- 57% click-through rate
- 8% shared their film on social media
- 3.5 average visits per guest

### [Increased retention through personalized onboarding](https://seen.io/case/increased-retention-through-personalized-onboarding.md)

Car-insurance onboarding that explains the policy in the customer's own terms.

- 2pts increase in customer conversion rate

### [Become credit-card smart](https://seen.io/case/sparebank1kreditt-personalised-onboarding.md)

Animated onboarding that explains credit responsibly, by name.

### [Welcome to Ahlsell](https://seen.io/case/ahlsell-personalised-onboarding.md)

A personalised welcome for every new professional customer.

- 53% click-through rate
- 78% of clickers watched their film
- 49% went on to explore the website

### [Engaging guests before arrival](https://seen.io/case/engaging-guests-before-arrival.md)

Pre-arrival films that cut citizenM's cancellations by roughly 70%.

- 3x more likely to show up
- 5.5% cancellation rate among video viewers in April
- 0% video viewers who cancelled in May and June

### [Turning sign-ups into lifelong players](https://seen.io/case/turning-sign-ups-into-lifelong-players.md)

Onboarding films that lifted first-time deposits and NPS for Superbet.

- 2.2pts first-time depositor (FTD) uplift
- 86% Net Promoter Score (NPS) lift
- 48.8% click-through rate during the pilot