# Welcome to Ahlsell

[Canonical HTML source](https://seen.io/case/ahlsell-personalised-onboarding)

A personalised welcome for every new professional customer.
## Results

- 53% click-through rate
- 78% of clickers watched their film
- 49% went on to explore the website
## Campaign context

Brand: Ahlsell

Industry: Retail

Customer journey: Onboarding
## About Ahlsell

Ahlsell is the Nordic region's market leader in distributing installation products, tools and supplies to professional customers, with 240 stores and over 6,000 employees.
## A perfect start for new customers

Ahlsell collaborated with Seen to develop an onboarding campaign using data-driven, personalised video. The campaign welcomes new customers by name and shows how Ahlsell can help them work more efficiently.

## Campaign goals

Create a warm and inviting atmosphere that draws new customers into Ahlsell stores, and develop a tailored onboarding campaign that captures new patrons' interest and immerses them in the Ahlsell experience.

## A reinforced commitment to customer experience

As the leading distributor of installation products, tools and machines in the Nordics, Ahlsell provides professional users with an extensive range of products and related services. The company aims to deliver the best customer experience and offer solutions to professionals across various industries, and sought a campaign that communicates their core value of always being there for their customers.

## The film

The film starts with two Ahlsell staff members preparing to onboard a new customer, then takes a fun twist. Dialogue highlights the customer's name and shows an Ahlsell store's interior, inviting customers to visit while offering a glimpse of the products and the preparation behind an exceptional buying experience.

The video introduces the Ahlsell staff, always ready to assist and inspire, and assures the viewer that Ahlsell is committed to making professional tasks easier.

## Implementation

After production, Seen built the logic that personalises each video for its recipient. Seen's platform delivered a fully automated solution for the ongoing creation and distribution of Ahlsell's videos, generating and distributing the onboarding experience from the moment a new customer signed up.

The technology merged the base video with data points including the recipient's full name, company and industry. Ahlsell used Seen's API to request onboarding videos for new customers, while Seen managed distribution via personalised landing pages. Each recipient received a bespoke page featuring their own film and call-to-action buttons guiding them to key conversion points on Ahlsell's website.

## Results

- A 53% click-through rate
- 78% of those who clicked watched the entire video
- 49% of recipients explored more content on Ahlsell's website

These metrics show that customers are more responsive to video content than to other media formats, underscoring the importance of delivering a personalised brand experience.