# Get Inspired's personalized birthday campaign

[Canonical HTML source](https://seen.io/case/get-inspireds-personalized-birthday-campaign)

A birthday greeting with a personal promotion, built into the webshop.
## Results

- 79% click-to-open rate
- 32% higher revenue per contact
## Campaign context

Brand: Get Inspired

Industry: Retail

Customer journey: Loyalty
## About Get Inspired

Founded in 2009, Get Inspired is one of Norway's leading online stores, offering clothes, shoes and accessories from a wide selection of brands.
## Quote

> Get Inspired aims to be personalised in all our marketing, treating our customers the way you treat your best friend. We got a CTOR we haven't seen before on newsletter mailings, and an increase in sales by 32% against the control group in the automation.
>
> — Erna Widerøe, CMO, Get Inspired
## Enhancing engagement and reactivating customers

Get Inspired, a Norwegian e-commerce company specialising in women's clothing and accessories, sought to deepen customer engagement and re-engage inactive customers. Since its founding in 2009 the company has built a broad customer base.

Like many e-commerce retailers, their challenge lay in maintaining a personal yet scalable connection with each customer. Any initiative also needed to deliver a clear return by increasing website traffic, engagement and sales.

## Personalised video greetings for customer birthdays

In partnership with Seen, Get Inspired launched a personalised birthday greeting campaign tailored to each customer. Using Seen's technology, they sent videos that celebrated customers by their first name and gave each recipient a personal promotion redeemable in the webshop.

The videos were integrated directly into Get Inspired's website and reached through a soft login link from the email, giving customers a seamless connection to the brand and store.

## Results

- **Record engagement.** A click-to-open rate of 79%, the highest Get Inspired had recorded and significantly above their usual range.
- **Revenue.** Income per contacted customer increased by 32% compared with campaigns without video.
- **Reactivation.** The birthday campaign reactivated inactive customers, contributing to a broader engagement strategy.