# Your personalized Nespresso anniversary

[Canonical HTML source](https://seen.io/case/nespresso-personalized-anniversary)

Anniversary films that celebrate each member's own history with the brand.
## Results

- +10%-points promotion conversion rate vs. non-video emails
- 92% view rate
- +24%-points open rate vs. non-video emails
## Campaign context

Brand: Nespresso

Industry: Retail

Customer journey: Loyalty
## Personalization data

- First name
- Length of membership
- Favorite products
- Capsules purchased
- Buying history
- Favorite store
## About Nespresso

Nespresso is internationally recognized for its quality capsule-coffee and brewing technology. In Greece, Nespresso focuses on building personalized connections with customers, ensuring their experiences are both exceptional and memorable.
## Quote

> We are delighted to be able to offer personalized video messages to our members, thanks to the technology that Seen provides us. It has been a pleasure working with the Seen.io team, who have been agile and adaptive to our needs, delivering promising results in our campaign so far.
>
> — Stefanos Loizos, Regional Head of Marketing, Nestlé Nespresso
## Standing out in a saturated loyalty market

Nespresso Greece faced the challenge of elevating customer loyalty in a competitive market where consumers are exposed to numerous loyalty programs.

The goal was to develop a distinctive way to communicate that not only retained customers. It also needed to deepen and celebrate each members' personal connection with the Nespresso brand.

## Celebrating member anniversaries with data-driven video

To address this challenge, Nespresso Greece worked together with Seen.io to implement a personalized video campaign that celebrated each individual's relationship with the brand. The videos utilized a variety of customer data points to ensure that each member received their a unique and engaging video:

- Personal greetings and membership milestones: Each video began with a personal greeting using the member's first name and acknowledged the length of their membership.
- Product preferences: Highlighting customers' favorite products and how many Nespresso capsules they had purchased.
- Personalized recommendations and promotions: Based on their buying history, the videos suggested new products and included a special promotion tailored to their taste, redeemable at their favorite store.

## Results

Nespresso achieved a 92% view rate, and the videos were viewed an average of three times. Compared against internal benchmarks it was also shown that this year-in-review campaign netted a 24%-points higher open rate, and 10%-points higher conversion rate on the promotion compared to non-video emails.