# Become credit-card smart

[Canonical HTML source](https://seen.io/case/sparebank1kreditt-personalised-onboarding)

Animated onboarding that explains credit responsibly, by name.
## Campaign context

Brand: SpareBank 1 Kreditt

Industry: Finance

Customer journey: Onboarding
## About SpareBank 1 Kreditt

SpareBank 1 Kreditt issues credit cards within the SpareBank 1 alliance, one of Norway's largest banking groups.
## Quote

> We are very happy with the cooperation between Seen and SpareBank 1 Kreditt. Seen is agile and a very competent gang. We give Seen.io our warmest recommendations.
>
> — SpareBank 1 Kreditt
## Turning credit card onboarding into something customers enjoy

SpareBank 1 Kreditt partnered with Seen to launch a personalised onboarding campaign for their credit card customers. The campaign showed new customers how to use their credit card responsibly, while increasing engagement along the way.

Spætt Film created an animated video that explained concepts such as credit utilisation rate and payment reminders in a playful and informative way. Seen then personalised the video with each customer's name and other data points.

## Goal

Provide customers with relevant and useful information about the credit card they have ordered with SpareBank 1 Kreditt.

## Challenge

For their onboarding campaign to new credit card customers, SpareBank 1 Kreditt wanted to provide a new and unique experience while sharing information that would help card holders manage their credit better. The team knew many customers could benefit from best practices, and wanted to make sure their customers felt informed, confident and happy with their financial decisions.

## Solution

The animated video shows customers how to use their credit wisely and provides tips on being financially responsible. Starting with the customer's name, the film moves into the benefits of the card and the service options available — cashback, how self-service works, travel and cancellation insurance, deductible insurance on car rentals, and extra protection when shopping online.

Besides first name, the video includes other variables such as card type and several voiceover options. The personalised videos were displayed on uniquely designed landing pages and shared by email. SpareBank 1 Kreditt integrated with the platform and received data back so they could distribute the videos themselves, adding agility to how they deliver personalised campaigns.

SpareBank 1 Kreditt is among the first businesses in the finance industry to use personalisation in this way. The campaign proved an effective way to communicate with customers and drew positive customer feedback.