# Reactivating travellers & boosting engagement

[Canonical HTML source](https://seen.io/case/ving-reactivating-travellers)

Ving's personalised video campaign, built on first-party data.
## Results

- 88% engagement rate
- 35% audience net reach
- 2.6 average views per recipient
## Campaign context

Brand: Ving

Industry: Travel & hospitality

Customer journey: Reactivation
## Personalization data

- First name
- Last destination
- Home airport
- Travel distance
## About Ving

Ving is part of Nordic Leisure Travel Group, which sells holidays from Sweden, Denmark, Norway and Finland and provides around 1.3 million holidays to Nordic travellers each year.
## Quote

> This project might seem very complicated to execute, but it was surprisingly easy thanks to Seen's technology and professionalism.
>
> — Claes Pellvik, Head of Communications, Ving
## The challenge

As the winter season approached, Ving faced the challenge of reactivating their customer base following the easing of travel restrictions. They needed an engaging way to communicate a strong offer, enticing customers to book their next holiday.

With a diverse audience across four markets, Ving required a solution that would resonate with each customer personally.

## The approach

Ving used data-driven personalised video to address the challenge. The result was a film that integrated a range of personalisations, evoking nostalgia and excitement by reminding customers of past travels and the joys of new adventures.


## The results

The campaign demonstrated the effectiveness of personalised video for delivering a campaign message and driving a call to action.

## Key takeaways

- Personalised video delivers high attention, which makes viewers more receptive and more likely to act.
- Customer data creates a relevant experience that resonates with the target audience.
- Technology plus creative storytelling produces measurable reach and engagement.