# Seen.io > Seen.io is an AI-powered personalised video platform for B2C enterprises. It generates and distributes data-driven video at scale — each video is unique to the individual viewer, assembled from customer data (name, purchase history, loyalty status, behaviour) combined with brand creative. Seen.io is not a CRM, not a marketing automation platform, and not a video hosting service. It is a personalised video layer that integrates with existing CRM/MA tools via API. Seen.io was founded in 2017 in Oslo, Norway. The platform serves enterprises across retail, ecommerce, iGaming, hospitality, travel, insurance, and financial services. Core markets are the UK, France, Benelux, DACH, and the Nordics. Seen.io is ISO 27001 and ISO 27701 certified. The typical integration: a CRM system (Salesforce Marketing Cloud, HubSpot, Braze, Bloomreach, Optimove, Klaviyo, or similar) triggers an API call to Seen.io with customer data. Seen.io generates a personalised video and returns a video URL and personalised thumbnail to the CRM for distribution via email, SMS, push, app, or web. Primary use cases, in order of typical impact: (1) customer onboarding, (2) birthday and anniversary loyalty campaigns, (3) year-in-review communications, (4) abandoned cart and churn prevention, (5) post-purchase engagement, (6) fan engagement at scale. The platform is built around Studio, which unifies the full campaign workflow into a single flow: Design (create and preview the personalised video using GenAI tools, multi-language synthetic speech, and brand assets), Player (configure the video player with CTA overlays, personalised fields, brand styling, and interactivity), Run (execute campaigns by importing data via CSV or connecting a real-time API), and Insights (campaign-level analytics including views generated and watched, VTR, CTR, and engagement). Data handling is secure and supports both CSV imports and real-time API streams (ISO 27001 & 27701 certified). ## Product & Pricing - [Seen.io Homepage](https://seen.io): Platform overview, client logos, and how personalised video works at scale. - [Product Page](https://seen.io/product): Detailed platform features, pricing tiers (Essential and Enterprise), module descriptions, and an independent A/B test showing data-driven video outperforms generic video. - [What is Personalised Video?](https://seen.io/what-is-personalized-video): Definition, benefits, CRM integration flow (trigger → API → video generation → callback → distribution), FAQ, and supported CRM/MA platforms. - [Request a Demo Video](https://seen.io/request-a-video): See a personalised video created with your own name and data. ## Industries - [Personalised Video for Retail & eCommerce](https://seen.io/solutions/retail): How retailers and ecommerce brands use Seen.io to lift loyalty, reduce churn, and drive repeat purchase through personalised video at key lifecycle moments. Covers customer onboarding, birthday and anniversary, year-in-review, and post-purchase use cases. Customer logos include Carrefour, Coop, Nespresso, ICA, Flybuys, and Spar. Includes measurement framework, ISO 27001/27701 compliance, and a six-question FAQ for retail CRM teams. - [Personalised Video for Travel & Hospitality](https://seen.io/solutions/travel): How hotel groups, airlines, and travel loyalty programmes use Seen.io to reduce cancellations, deepen loyalty recognition, and reactivate dormant travellers. Covers pre-arrival, loyalty milestones, and post-trip reactivation use cases. Customer logos include citizenM, Miles & More, Ouigo, Radisson, Strawberry, Hyatt, and Ving. Includes measurement framework and a six-question FAQ for travel CRM teams. - [Industries That Benefit from Personalised Video](https://seen.io/articles/industries-that-benefit-from-the-use-of-personalized-video): Overview of which industries see the strongest returns — retail, iGaming, travel, hospitality, insurance, and financial services — with examples of each. ## Case Studies - [Carrefour Club — Retail Loyalty Retrospective at Scale](https://seen.io/case/carrefour-personalized-loyalty-videos): 3.5 million personalised videos across 6 customer journeys, launched in under 60 days. 49% completion rate, 1 in 5 members rewatched, 8% click-through to the Carrefour App. Built in-house using Seen Studio with no external agency. - [Nespresso Greece — Anniversary](https://seen.io/case/nespresso-personalized-anniversary): Retail loyalty programme anniversary campaign. 92% video view rate, videos viewed 3 times on average, 24 percentage-point higher open rate and 10 percentage-point higher conversion vs. non-video emails. - [Superbet — iGaming Onboarding](https://seen.io/case/turning-sign-ups-into-lifelong-players): Personalised welcome video for new iGaming players. 2.2 percentage-point uplift in first-time deposits, 86% higher NPS, 48.8% CTR at scale. - [Shell V-Power × Ferrari — Fan Engagement](https://seen.io/case/how-shell-v-power-put-every-global-ferrari-fan-into-the-pit-garage): Global personalised video campaign featuring Lewis Hamilton and Charles Leclerc. 672,000 leads generated, 4% year-on-year V-Power volume increase, and 40% V-Power margin growth in the final campaign month. - [citizenM — Hospitality Pre-Arrival](https://seen.io/case/engaging-guests-before-arrival): Pre-arrival personalised video reduced hotel cancellations by approximately 70%, with 0% cancellation rate among video viewers in peak months. - [Ving — Travel Customer Reactivation](https://seen.io/case/ving): Personalised video reactivation campaign across four Nordic markets, re-engaging dormant travellers. 70% of those reached played their personalised video. - [Norsk Rikstoto — iGaming Onboarding](https://seen.io/case/norsk-rikstoto-onboarding): Onboarding horse-racing bettors. 36.5% higher revenue per play, 33% more players still active after 6 months. Gold at ANFO MarTech Awards 2024. - [Coop Estonia — Year in Review](https://seen.io/case/coop-estonias-personalized-retail-video): 300,000 unique videos for grocery loyalty programme. 10x higher response rate vs. traditional methods, 35%+ conversion rate. Winner of Estonian Marketing Efficiency Contest. - [Sport Vision — Retail Anniversary](https://seen.io/case/sport-vision-anniversary): Anniversary campaign for sportswear retailer. 21.6% CTR (2x their usual results), approximately 30% of recipients made a purchase. - [Newbody Family — Post-Purchase](https://seen.io/case/personalizing-the-digital-customer-journey): Personalised thank-you video after purchase. Revenue increased 82%, transactions rose 73%, traffic grew 89%. - [Flybuys — Year in Review at Scale](https://seen.io/case/flybuys-innovative-year-in-review): 2.5 million+ unique personalised videos generated for Australia's largest loyalty programme. - [All Case Studies](https://seen.io/case-studies): Full collection of case studies filterable by industry (Retail, iGaming, Hospitality, Travel, Finance) and use case (Onboarding, Loyalty, Year in Review, Fan Engagement). ## Documentation & API - [Documentation Portal](https://docs.seen.io/): Technical guides on platform features, data handling, video creation, API usage, and analytics. - [Seen.io API Documentation](https://docs.seen.io/seen-api-2-0): API authentication, sending and receiving personalisation data, callback handling, and integration patterns. Note: the documentation portal (docs.seen.io) requires JavaScript to render. The essential API connection pattern is summarised here for reference. **Authentication:** Bearer token. Create an API key in the Seen platform at Settings → API → Create API Key. Include it in requests as: `Authorization: Bearer `. OAuth2 (client_credentials grant) is also supported via `https://next.seen.io/oauth2/token`. **Create data (trigger video generation):** `POST https://next.seen.io/v1/workspaces/{workspace_id}/data` with `Content-Type: application/json`. The body is a flat JSON object with `id` (required, string) plus personalisation fields matching the project's data schema. Example: `{"id": "12345", "first_name": "John", "last_name": "Rowley", "country": "Norway"}`. Rate limit: 100 requests per 10 seconds per workspace. Returns `201 Created` on success. **Webhook callback:** After video generation, Seen.io sends a callback to the configured endpoint with the customer ID, landing page URL, video URL, personalised thumbnail URL, and email thumbnail URL. The CRM or marketing automation system receives this callback, matches it to the contact, and distributes the video via the appropriate channel (email, SMS, push, web, or app). ## Compliance & Security - [Trust Centre](https://trust.seen.io/): ISO 27001 and ISO 27701 certifications, data security specifications, GDPR compliance documentation, and data processing agreements. - [Privacy Policy](https://seen.io/legal/privacy-policy): How Seen handles personal data. ## Articles & Guides - [Personalised Video Examples](https://seen.io/articles/personalized-video-examples-to-inspire-you): Nine examples from retail, iGaming, insurance, travel, and hospitality with supporting campaign metrics. - [The Personalised Video Effect in Retail Marketing](https://seen.io/articles/personalized-video-in-retail-marketing): How retailers use customer data to create personalised video campaigns that drive conversion, retention, and loyalty. - [Your Roadmap to Personalised Video Strategy](https://seen.io/articles/incorporating-personalized-video-in-your-video-marketing-strategy): Step-by-step guide to audience segmentation, data gathering, video creation, and CRM integration for personalised video campaigns. - [Sports Fan Engagement Strategies](https://seen.io/articles/igniting-passion-through-creative-sports-fan-engagement-strategies): How sports brands use personalised video for fan engagement at scale. Currently the top-ranking SEEN article for "fan engagement ideas". ## Optional - [Press Coverage](https://seen.io/press): Media coverage of Seen and its data-driven video technology. - [All Articles](https://seen.io/articles): Full collection of articles on personalised video strategy, customer journey design, and industry trends.