The challenge
As the winter season approached, Ving faced the challenge of reactivating their customer base following the easing of travel restrictions. They needed an engaging way to communicate a strong offer, enticing customers to book their next holiday.
With a diverse audience across four markets, Ving required a solution that would resonate with each customer personally.
The approach
Ving used data-driven personalised video to address the challenge. The result was a film that integrated a range of personalisations, evoking nostalgia and excitement by reminding customers of past travels and the joys of new adventures.
The results
The campaign demonstrated the effectiveness of personalised video for delivering a campaign message and driving a call to action.
Key takeaways
- Personalised video delivers high attention, which makes viewers more receptive and more likely to act.
- Customer data creates a relevant experience that resonates with the target audience.
- Technology plus creative storytelling produces measurable reach and engagement.
This project might seem very complicated to execute, but it was surprisingly easy thanks to Seen's technology and professionalism.
About Ving
Ving is part of Nordic Leisure Travel Group, which sells holidays from Sweden, Denmark, Norway and Finland and provides around 1.3 million holidays to Nordic travellers each year.
