Boosting engagement from booking to boarding
VACAYA aimed to engage customers immediately after booking, building excitement and connection ahead of their cruises. They sought a cost-effective way to build anticipation and encourage social sharing, using personalised content to make a memorable first impression.
In-house personalised welcome videos
VACAYA used their own staff to create genuine, warm greetings sent to customers seconds after booking. The videos welcomed customers aboard and provided countdowns to their trips along with specific cruise details, enriching the experience with a personal touch while keeping to budget.
Results
The campaign achieved a 57% click-through rate, with over 8% of customers sharing their video on social media. Video landing pages saw an average of 3.5 visits per guest, indicating strong engagement and interest.
When VACAYA staffers meet clients face-to-face, they've gushed about the personalised video. That emotional connection is worth its weight in gold.
About VACAYA
VACAYA offers gay and LGBT+ cruises worldwide, with customised itineraries, personalised service and tailored entertainment.
