Standing out in a crowded recap season
As more companies engage customers through personalised behavioural recaps, it takes more to cut through the noise. Australian loyalty programme Flybuys wanted to stand out while continuing to build on the success of previous years’ “Your Year in Review” campaigns.
A personalised experience for 2.5 million members
By using Seen to create more than 2.5 million unique personalised videos, Flybuys delivered a highly engaging experience for their most loyal members.
The videos were packed with unique data points — 21 in total — including suburb, state name and each member’s personal local rank. Members’ favourite Coles products were also shown through personalised imaging in the film.
With help from Seen, Flybuys created their own animated video using motion graphics. The result was a personalised film that aligned with both their marketing strategy and their brand.
Results
The campaign delivered a unique click-to-open rate 2.5 times higher than the previous year’s campaign.
About Flybuys
Flybuys is one of Australia's largest loyalty programmes, with over 9 million members collecting points across Coles Group brands and other partners.
