Reactivating Travellers & Boosting Engagement

Ving's Personalized Video Campaign: Reactivating customers with the help of first-party data.

Introduction

The ongoing digital revolution requires businesses to continually innovate to maintain a strong connection with their customers. The travel industry, which faced numerous challenges due to the COVID-19 pandemic, had to find creative ways to reconnect with their customer base once travel restrictions eased. One such company, Ving, a leading travel company in the Nordics, partnered with SEEN to create a highly personalized, data-driven video campaign for the winter season of 2021.

This case study explores how Ving used personalized video marketing to deliver a targeted, engaging message that enhanced the customer journey and experience.

Reactivating customers after the pandemic

As the winter season approached, Ving faced the challenge of reactivating their customer base following the easing of COVID-19 travel restrictions. They needed an effective and engaging way to communicate a strong offer to their customers, enticing them to book their next holiday with Ving.

With a diverse audience across four different markets, Ving required a solution that would resonate with each customer on a personal level, optimizing customer engagement and prompting a call to action.

Introducing personalized video

Ving turned to SEEN, which enabled them to utilize data-driven, personalized video to address their challenges. The end-result was a film that cleverly integrated a range of personalizations, evoking nostalgia and excitement by reminding customers of their past travels and the joys of new adventures.

The cleverly weaved-in personalizations captured the viewers attention from the first frame and kept it throughout the entire film. If you haven't seen it already - scroll back up to the top of this page and see if you can spot all of the sections that are data-driven & personalized in Ving's film.

Campaign Results

The personalized video campaign achieved impressive results, demonstrating the effectiveness of personalized video for delivering campaign messages and driving calls to action:

• 35% audience net reach
• 2.6 frequency (average views per reciever)
• 88% engagement rate
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Key Takeaways

This case study offers a valuable insight into the power of data-driven personalized video in reactivating customers and generating interest in a brand or product.

Some of the key takeaways from this campaign include:

• Personalized video content delivers high attention, which makes viewers more receptive to the message and more likely to take action.
• Leveraging customer data can create a highly personalized and relevant experience that resonates with the target audience.
• The combination of advanced technology and creative storytelling can yield impressive results, as shown by the high engagement rate and reach of this campaign.
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Conclusion

As we move into the future, it's clear that communication with the use of personalized video will play an increasingly important role in fostering customer relationships and driving results.
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By tailoring content to individual customers, businessess from all industries can create more engaging and effective marketing activations that ultimately lead to stronger loyalty and increased revenue. Utilizing data-driven video and creative personalizations throughout the customer journey can vastly improve the customer experience and overall engagement.

Screenshots from Ving's data-driven film

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About Ving & Nordic Leisure Travel Group 

Ving is part of Nordic Leisure Travel Group which sells holidays from Sweden, Denmark, Norway and Finland and provides around 1.3 million memorable holidays to Nordic travelers each year.

Nordic Leisure Travel Group's brands Ving, Spies & Tjäreborg was included in the video-campaign outlined in this case study.

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