Privacy Policy

1. Interpretation

1.1 This privacy policy (the "Policy") has been compiled to better serve those who are concerned with how their personal data is being used, hereunder to inform you ("You" or "Your") of Your rights as well as our policies and procedures regarding the processing of Your personal data.

1.2 Where the words "We", "Us" or "Our" are used in this Policy, this refers to SEEN AS and Data-driven Video Nordics AB, limited liability companies within the same group of companies that incorporated under the laws of Norway and Sweden, bearing the respective Norwegian and Swedish company no. 919 061 340 and 559320-0859. Please note that We are the data controller of Your personal data unless otherwise specified.

1.3 For the purposes of this Policy, the term "Solution" means the specified version of SEEN’s delivery as further agreed in an order form, which may include the production of a personalised film with distribution and reporting.

1.4 Please read Our Policy carefully to get a clear understanding of how We collect, use, protect or otherwise handle Your personal data.

2. Personal Data

2.1 Personal data is information relating to a natural individual who can be identified, directly or indirectly by reference to an identification number or to one or more factors specific to his/her physical, physiological, mental, economic, cultural or social identity.

2.2 This Policy does not cover aggregated data from which the identity of an individual cannot be determined. We retain the right to use aggregated data in any way that We find appropriate.

3. Collection

3.1 We collect personal data when You inquire about Our Solution, subscribe to a newsletter, respond to a survey or marketing communication, use Our website or certain website features, fill out a form or otherwise enter information on Our website.

3.2 We process Your personal data when We collect such data from You directly, as well as through publicly available sources such as the website of Your employer or LinkedIn.

4. Purpose

4.1 We process personal data to the extent necessary to market, offer and enable You to make use of Our Solution and otherwise to fulfil Our legal obligations, including but not limited to processing pertaining to:

a) Analysis: Anonymous analysis to improve Our Solution. Such analysis will be conducted using aggregated and anonymised personal data, and this data will not be used to identify You as a person.

b) Dispute: Handle disputes and provide assistance.

c) Improvement: Monitor, maintain, improve and analyse the Solution.

d) Internal processing: Conduct internal investigations and risk assessments.

e) Marketing: If You have consented to online marketing, We may also process Your personal data in order to provide You with information on product updates, offers and news.

f) Notifications: We may use Your personal data to send You service or operating messages, such as updates, security alerts, and account alerts.

g) Sales: We may process Your personal data as part of lead generation and sales efforts.

h) Survey: Manage a survey or Your use of the Solution.

i) Threat detection: Register and prevent fraud, spam, abuse, technical issues, security incidents and other harmful activities.

j) Tips and offers: We process Your Personal Data in order to offer certain features.

5. Processing

5.1 We may process personal data about You, including but not limited to:

a) Communication

b) Date of birth

c) Details concerning Your use of the Solution, e.g. duration, connection information, chat logs and Your questions and answers.

d) Device information

e) E-mail address

f) Employer

g) Name

h) Position

i) Telephone number

j) Unique identifiers such as IP addresses and UUID (unique ID that follows the phone number)

6. Legal Basis

6.1 Unless otherwise provided, the legal basis for Our processing is Our legitimate interest to sell, administer and improve Our Solution or other products and services or to monitor or improve our website or Our Security posture.

6.2 Any personal data processed as part of sales or contract negotiations is processed on the basis of such processing being necessary for Us to enter into and perform and agreement with You, cf. Article 6 no. 1 (b) of the GDPR.

6.3 For certain processing operations, You will be asked to confirm that You have read and consented to the contents of this Policy and to Our processing of Your personal data in accordance with Article 6 no. 1 (a) of the GDPR. We will consider any provision of personal data through contact forms as a valid consent, unless indicated otherwise.

6.4 If You wish to receive offers or newsletters from Us, You may consent to having Your personal data processed for the purpose of marketing. Such consent is not required in order to use the Solution.

6.5 You may withdraw Your consent at any time by contacting Us as specified in Clause 14.

7. Data Controller

7.1 Unless otherwise specified, We are the data controller where the processing of personal data is collected directly from You. A data controller is the person who determines the purpose of the processing of personal data and the means to be used during such processing. It is the data controller who has the overall responsibility for the processing of Your personal data.

7.2 For the purposes of data protection laws, SEEN AS and Data-driven Video Nordics AB are “joint controllers” of the processing of Your personal data described in this Policy. This means that both companies work together to decide why and how Your personal data is processed. It also means that We are jointly responsible to You under the law for such processing.

7.3 Please note that We are not acting as a data controller when processing Your personal data as part of Our provision of the Solution to Our customers. For such processing operations, We will be acting as a data processor on behalf of such customers. Any inquiries You may have concerning Your personal data should be directed to the applicable customer.

8. Your Rights

8.1 As a data subject, You have the following rights:

a) Access: You may request a copy of Your personal data that We process.

b) Data portability: You may request to obtain the personal data that You have provided to Us or to have said data transferred to a third party in a structured, commonly used and machine-readable format.

c) Erasure: You may demand that We erase all of Your personal data, unless We are required by law to keep the data for a certain period of time.

d) Information: You are entitled to receive information concerning which categories of Your personal data that We process and how they are processed.

e) Objection: You may object to Our use of Your personal data for the purpose of direct marketing, including profiling for direct marketing purposes. You may also object to being subject to decision based solely on automated processing, including profiling, which produces legal effects that significantly affects You.

f) Rectification: You may require Your personal data to be rectified or supplemented.

g) Restriction: You may request that We restrict the processing of Your personal data.

9. Retention

9.1 We keep Your personal data only for as long as it is required for the reasons it was collected from You or until You delete such data yourself. The time period in which We store personal data varies, depending on the category and the nature of the personal data.

9.2 When Your personal data is no longer required for Our purposes, We have procedures to destroy, delete, erase or convert it into an anonymous form.

10. Third Parties

10.1 We may disclose Your personal data to governmental authorities, entities within Our group of companies or to individuals and organisations who are Our service providers and partners that are involved in business support, translation services, database management, maintaining, reviewing and developing Our business systems, procedures and infrastructure, including testing or upgrading Our computer systems or who otherwise facilitates Our Solution.

10.2 Third parties will only receive access to Your personal data for the purpose of fulfilling Our obligations to You, deliver the Solution, fulfil Our legal obligations or if You have otherwise consented to such transfer or access. If We were to disclose personal data to organisations that perform services on Our behalf, We will require those service providers to use such personal data solely for the purposes of providing services to Us and to have appropriate safeguards for the protection of that personal data.

10.3 Our service providers are obligated to adhere to Our standards for the processing of personal data otherwise act in accordance with applicable privacy legislation.

10.4 You acknowledge that We co-operate with government authorities and law enforcement officials to enforce and comply with any applicable law. Please note that there are circumstances where the use and/or disclosure of personal data may be justified or permitted or where We are obliged to disclose personal data without Your consent.

10.5 Where personal data may be subject to transfer to another organisation in contemplation of a merger, financing, reorganisation or dissolution transaction of all or part of Us, We will do this only if the involved parties have entered into an agreement under which the collection, use and disclosure of the personal data is restricted to those purposes that relate to the transaction, including a determination of whether or not to proceed with the transaction, and is to be used by the involved parties to carry out and complete the transaction. If another company acquires Us or Our business or assets, that company will possess the personal data collected by Us and will assume the rights and obligations regarding Your personal data as described in this Policy.

11. Security

11.1 Safeguarding Your personal data is Our highest concern. As such, We endeavour to adhere to the generally accepted industry standards and internal procedures to protect data submitted to us and otherwise employ and maintain and reasonable measures for the physical, procedural and technical security with respect to the offices and information storage facilities involved with Your personal data, so as to prevent any loss, misuse, unauthorised access, disclosure, or modification of Your personal data. This also applies to Our disposal or destruction of Your personal data.

11.2 We restrict access to production environments and monitoring of Your activities to a limited number of individuals who have special access rights to such systems and are required to keep the personal data confidential. We use computer systems with limited access housed in facilities using physical security measures.

11.3 Your personal data is contained behind secured networks, and We securely encrypt, limit and restrict access to Your personal data using SSL. We encrypt all data at rest and any personal data is double encrypted with two keys at both the infrastructure and application level.

11.4 If any of Our employees misuses personal data, this will be considered as a serious offence for which disciplinary action may be taken, including termination of employment. If any individual or organisation misuses personal data – provided for the purpose of providing services to or for Us – this will be considered a serious issue for which action may be taken, including termination of any agreement between Us and that individual or organisation.

12. International Transfer

12.1 We may transfer to and store the personal data We collect about You in countries other than the country in which the data was originally collected, including the United States, Canada or other destinations outside the European Economic Area (“EEA”) and the United Kingdom. Those countries may not have the same data protection laws as the country in which You provided the personal data. When We transfer Your data to other countries, We will protect such data as described in this Policy and comply with applicable legal requirements providing adequate protection for the transfer of data to countries outside the EEA and outside the United Kingdom.

13. Changes

13.1 The Policy may be updated from time to time due to amendments or expansions in the Solution, and We will notify You if this requires a new consent from You. In case of any material changes, We will contact You through e-mail.

14. Contract & Complaint

14.1 If you wish to utilise Your rights of access, information, rectification, erasure, restriction, data portability or the right to object to the processing of personal data or if You have questions or requests regarding this Policy, Our processing or wish to file a complaint, please contact Us at: [post@seen.io].

14.2 We will investigate all complaints and if a complaint is found justified, We will take all reasonable steps to resolve the issue.

14.3 You are also entitled to file a complaint to the Data Protection Authority regarding Our processing of Your personal data. For information on how to contact the Data Authority, visit the Data Authority’s website.

14.4 To guard against fraudulent requests, We may require sufficient information to allow Us to confirm that the individual making the request is authorised to do so.

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