What is Personalized Video?

At its core it is simply a video that has been customized to meet the needs and preferences of a specific individual or audience. This can take many forms, from including the viewer's name and other personal details in the video itself, to tailoring the content and messaging to the specific needs and interests of the viewer.

Personalized videos are often used in marketing and advertising campaigns to increase engagement and conversions, or as an integral part of the customer journey, but they can also be used in a variety of other contexts, from education and training to personalized customer support

Personalized video marketing takes the concept of personalization a step further, using data and analytics to create videos that are specifically designed to appeal to the target audience. This can include everything from customizing the messaging and branding to using targeted calls to action and other marketing tactics to increase engagement and conversions.

One of the key benefits of personalized video marketing (or data-driven video, as it is also called) is that it allows businesses to create personalized experiences that speak directly to the needs and interests of their audience. By using qualitative data and analytics to understand the preferences and behaviors of their customers when personalizing videos, companies can create videos that are more engaging, more effective, and more likely to result in conversions.

Personalized content works by using data and analytics to understand the preferences and behaviors of a specific individual or audience. This data is then used to customize the content and messaging to meet the needs and interests of the viewer.

For example, a retail website might use data on a customer's past purchases and browsing history to recommend products that are relevant to their interests. Or, a technology company could make use of personalized videos to onboard new customers - giving them the guidance they need when they start using the platform.

The key to effective personalized content is collecting and analyzing the right data. By understanding what their customers are interested in and how they behave, businesses can create content that is more engaging, more effective, and more likely to result in conversions.

Personalized marketing is important for several reasons. First and foremost, it allows businesses to create a personal connection. Resulting in higher customer engagement and more effective at driving conversions. By tailoring the content and messaging to the specific needs and interests of each individual customer, you're on the right path to build long lasting customer relationships.

Additionally, personalized marketing can help businesses stand out from the competition. With so many brands and products vying for consumers' attention, personalized marketing can help businesses cut through the noise and connect with their audience on a more personal level.

Finally, personalized marketing is important because it is what consumers have come to expect. In today's digital world, consumers are used to receiving personalized content and recommendations based on their interests and behaviors. By not offering personalized marketing, businesses risk falling behind the competition and losing customers to more innovative and customer-focused brands.

Assuming that you are planning to use SEEN the answer is quite easy: Most, if not all, CRM and Marketing Automation software will support personalized video projects, through our easy-to-use API.

In the past we've worked with SAP, Hubspot, Lime, Salesforce, Microsoft Dynamics, Intercom and countless other CRM, CDP and Marketing Automation softwares. In addition to that we've also helped realize projects through middleware such as Zapier, Make and n8n.

If you are curious to find out if our video personalization platform has worked with your particular system (or systems) in the past - be sure to reach out! Chances are our customer success-team has plenty of experience to share.

Personalized video production may seem like a complex and time-consuming process at first glance, but it is surprisingly similar to producing a regular video. The primary differences are in the planning and scriptwriting stages, where the variations are identified and conceptualized. The actual filming and editing remains largely the same.

Personalized videos can easily be included in the scope of a regular video production, allowing businesses to cost-effectively maximize the potential uses of the video they are planning to produce.

You can find more information about personalized video production in our production guide

Technically yes, but chances are that the script and storyline of your video may simply not be suited for video personalization.

One workaround is by making a simple on-brand video template that allows you to include elements such as a personalized direct message, a company logo, a company name or other personal details. Template video is generally the easiest route when personalizing existing videos as readapting the original camera footage can become expensive and time consuming due to the need of "after the fact" VFX, tracking and post production.

If you are planning to use personalized video by adding on templated elements to an existing film, keep in mind to introduce the personalizations in the video thumbnail and early on in the film as this will help capture and retain the viewer's attention.

In order to send personalized videos you need two core components: A video platform like SEEN to create the personalized videos, and a suitable media to distribute at scale.

An easy way to send personalized videos is via email. Chances are that you can make use of the same service you already use for newsletters, sales outreach - or other forms of email campaigns. Many, if not all, such services also offer personalized emails (e.g the functionality to adjust text or image-based content to suit each specific person on the recieving end).

If you're working actively with marketing automation in your customer journey, chances are that your distribution system can also make use of triggers that you've set up for different stages of the customer journey.