Every customer interaction counts

The best brands today turn every customer interaction into meaningful connections. In a noisy marketplace, Personalized Video Examples showcase how enterprises break through by crafting highly relevant digital experiences.

In this article, explore 7 carefully selected personalized video examples from Retail, Insurance, Travel, and Hospitality enterprises. Each demonstrates how tailored videos boost loyalty, streamline customer onboarding, and drive customer retention at scale.

Let’s dive in!

‍

1. Personalized Anniversary Videos: Nespresso's Loyalty Celebration

Use Case: Customer loyalty & retention

Industries: Retail, Premium Consumer Goods, Loyalty Clubs

How it Works: Nespresso Greece created personalized videos to celebrate customer anniversaries. By including customer details—like member name, membership length, purchase history, and product preferences—they crafted unique and engaging video experiences for each viewer. Each video also offered personalized product recommendations and incentives.

Real-Life Results:

• 92% average video view rate
• Videos watched approximately three times each
• 10% increase in conversions compared to conventional emails

Quick Tip: Leverage existing customer purchase data for automated personalization at scale to deepen emotional engagement.

‍

2. Personalized Welcome Videos: Miles & More Loyalty Onboarding

Use Case: Loyalty-program onboarding, customer activation

Industries: Travel & Leisure, Airlines, Loyalty Programs

How it Works: Miles & More sent personalized welcome videos to new German-speaking members, authentically greeting each viewer by name (spoken aloud) and clearly highlighting program benefits and rewards. These videos immediately captured viewer attention, creating strong initial connections.

Real-Life Results:

• Significant improvement in response rates versus standard onboarding emails
• Higher early member activity levels and deeper integration with loyalty benefits

Quick Tip: Audible greetings using customers' names can immediately capture viewers' attention and deepen emotional connections.

‍

3. Personalized Year-in-Review Videos: Flybuys Customer Recap

Use Case: Annual customer recaps, loyalty reinforcement

Industries: Retail, Loyalty Programs, Supermarkets

How it Works: Flybuys delivered personalized, animated videos reflecting individual shopping histories, points totals, personal rankings, and favorite items. This dynamic storytelling approach created excitement, reinforcing personal engagement and loyalty.

Real-Life Results:

• Successfully engaged 2.5 million loyalty members
• Strengthened brand affinity and loyalty through relevant personalized insights

Quick Tip: Animation is ideal for creating dynamic, scalable personalization that captivates large viewer segments.

‍

4. Personalized Onboarding Videos: Norsk Rikstoto's Customer Activation

Use Case: Customer onboarding, customer education, new customer activation

Industries: Gaming, Entertainment, Sports Betting

How it Works: Norsk Rikstoto dynamically personalized onboarding videos in real-time, catering them directly to user data such as registration details, game choices, and recent betting outcomes. Personalized mentoring and guidance simplified understanding, creating a compelling introductory experience.

Real-Life Results:

• 37% increase in second-time play within 28 days of registration
• 33% higher customer retention rates after 6 months
• Gold Winner at the ANFO MarTech Awards (Loyalty Program)

Quick Tip: Use real-time customer data for personalized onboarding experiences that simplify complex user journeys and drive early success.

‍

5. Personalized Onboarding Videos: Gjensidige’s Bespoke Car Insurance Introduction

Use Case: Customer onboarding, digital customer journeys

Industries: Insurance, Automotive, Financial Services

How it Works: Gjensidige used personalized onboarding videos that clearly presented insurance details specific to customer vehicles (e.g., make, insurance mileage, customer bonuses). Complex policy information was made simple and engaging, strengthening trust early in the customer journey.

Real-Life Results:

• Noticeable uplift in conversion rates versus non-video onboarding
• Improved retention metrics significantly after trial period

Quick Tip: Clearly integrate personalized details into onboarding videos to deliver complex information succinctly, building trust immediately.

‍

6. Personalized Reward Videos: Circle K's "Koppen" Loyalty Campaign

Use Case: Loyalty reward communication, incentive programs

Industries: Retail, Automotive, Loyalty Programs

How it Works: Circle K produced high-quality personalized videos rewarding top loyalty customers with a free coffee cup. Videos featured personalized visuals and celebrity radio-voice greetings dedicated to individuals, reinforcing strong emotional connections and loyalty. An alternate personalized variant encouraged non-qualified customers to engage further.

Real-Life Results:

• Over 42% CTR among targeted loyalty-customers
• Increase in sustainable cup reuse from 7% to 12% YOY

Quick Tip: Combine distinctive audio and visual personalization to increase emotional resonance and loyalty program performance.

‍

7. Personalized Reactivation Videos: Ving’s Post-Pandemic Travel Revival

Use Case: Customer reactivation, personalized marketing campaigns

Industries: Travel, Hospitality, Leisure

How it Works: Leading Nordics travel brand Ving delivered engaging personalized videos using customer travel histories to reignite traveller excitement post-pandemic, showcasing tailored suggestions for future vacations. Each video emotionally reconnected with recipients, prompting action through personalized offers.

Real-Life Results:

• Remarkable 88% customer engagement rate
• Achieved 35% total audience net reach
• Average frequency of engagement: 2.6 views per viewer

Quick Tip: Strategically leveraging stored first-party data for personalized storytelling has high effectiveness in reconnecting and inspiring inactive customers.

‍

Ready to Bring Personalized Video to Your Brand?

These seven personalized video examples demonstrate how leading enterprises use tailored video experiences to build stronger customer relationships, boost loyalty, and improve retention at scale. By harnessing customer data and smart automation, your brand can also create resonant video interactions that capture attention, win loyalty, and generate significant business results.

Interested in exploring how personalized video can enhance your customer experience? Get in touch with SEEN to discover tailored video solutions specifically designed around your business goals.
Looking for more examples? Head on over to our case-studies for more examples like the ones above.