Your Personalized Nespresso Anniversary
![Happy Anniversary!](https://cdn.prod.website-files.com/66549764458515fff89696e7/668bb40c164b26f5c7736346_6672b89b692a66fe325b43c3_Nespresso_1340x800.jpg)
Standing out in a saturated loyalty market
Nespresso Greece faced the challenge of elevating customer loyalty in a competitive market where consumers are exposed to numerous loyalty programs.
The goal was to develop a distinctive way to communicate that not only retained customers. It also needed to deepen and celebrate each members’ personal connection with the Nespresso brand.
Celebrating member anniversaries with data-driven video
To address this challenge, Nespresso Greece worked together with SEEN to implement a personalized video campaign that celebrated each individual’s relationship with the brand. The videos utilized a variety of customer data points to ensure that each member received their a unique and engaging video:
- Personal greetings and membership milestones: Each video began with a personal greeting using the member's first name and acknowledged the length of their membership.
- Product preferences: Highlighting customers' favorite products and how many Nespresso capsules they had purchased.
- Personalized recommendations and promotions: Based on their buying history, the videos suggested new products and included a special promotion tailored to their taste, redeemable at their favorite store.
Results
Nespresso achieved a 92% view rate, and the videos were viewed an average of three times. Compared against internal benchmarks it was also shown that this year-in-review campaign netted a 24%-points higher open rate, and 10%-points higher conversion rate on the promotion compared to non-video emails.
About Nespresso
Nespresso is internationally recognized for its quality capsule-coffee and brewing technology. In Greece, Nespresso focuses on building personalized connections with customers, ensuring their experiences are both exceptional and memorable.
![](https://cdn.prod.website-files.com/66549764458515fff89696e7/668bb5d70f25bb8294a333da_Stefanos_Nespresso.jpg)
Stefanos Loizos
Regional Head of Marketing, Nestlé Nespresso
We are delighted to be able to offer personalized video messages to our members, thanks to the technology that SEEN provides us. It has been a pleasure working with the SEEN team, who have been agile and adaptive to our needs, delivering promising results in our campaign so far.
![](https://cdn.prod.website-files.com/664dfee96bb178fda02ffa3a/6669709ac70341594c170ad2_bg%20blur-testimonial.png)
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SEEN’s personalized videos has helped companies reach unmatched attention and engagement, throughout their customer journey.