Coop Estonia wins 1st place in the Estonian Marketing Efficiency Contest TULImusta
Coop Estonias Data-driven video campaign took first place in the Data Usage category in "TULImusta", a competition that focuses on actual results and efficiency, organized by the Estonian Marketing Association.
The Moderate party with new advertising tactics - engaging voters with personalised video messages
The Moderates want to attract Swedes abroad to vote for the party in the autumn elections. To succeed in this, they are now investing heavily in personal video greetings from Ulf Kristersson.
SpareBank 1 Kreditt has launched personalised films
We will continue to collect data and insight into how effective these films are for customers, and this will lay a further foundation for how we choose to communicate with customers in the future, says Partner Manager at Sparebank 1 Kreditt.
Ronald Griffin is named winner as Tech Leader of the Year by E24
Computer games and coding in the boys room turned into a company that now has 28 employees and Petter Stordalen as the biggest investor. Ronald Griffin (25) is named Technologyhead of the Year in E24's Ledertalentene.
Personal video messages used to attract door-to-door campaigners
Following inspiration from Germany and Norway, Moderatarne will be the first party in Sweden to test personalised videos. Director of Communications at Moderaterna Martin Borgs calls the pilot project a success and sees further areas of use in the election campaign.
Naturskyddföreningen (The Nature Conservation Society) sends personal thank-you films with famous TV chefs
Naturskyddföreningen has signed an agreement with the martech company SEEN to be able to send personal thank you videos to its members and donors. The technology is based on merging CRM data points with video to create a personalised experience, where the recipient gets their name read aloud and visible in writing in a creative way.
Ving invests in personalised films for the winter - enlists the help of Stordalen company
Ving chooses to personalise the campaign videos for winter, and does so in collaboration with the Norwegian martech company Seen.
Stordalen company creates personalised videos - Joachim Medalen takes the initiative to Sweden
The video technology company Seen recently raised 18 million SEK to expand and has Petter Stordalen as the largest owner. An office is now being opened in Sweden. The venture is led by The&Partnership's former CEO Joachim Medalen.
We met Stordalen and talked about the new tech investment - and what happens after covid: "Will be the biggest Christmas table ever"
The restrictions are disappearing in Sweden and Petter Stordalen believes in a rush to the Christmas tables. In addition, his startup will invest in Sweden.
SEEN collects 18 million: Kahoot investor becomes new major owner
SEEN had been very successful with videos for Petter Stordalen and the Norwegian Labour Party's election campaign and had a number of new clients in the works, particularly in the event industry. Then came the pandemic.
XXL launches new «brand platform» from the therapy room
After XXL had developed a new vision, strategy, website and brand platform, SEEN was given the task of creating internal commitment among XXL's 5,000 employees.
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