Following inspiration from Germany and Norway, Moderatarne will be the first party in Sweden to test personalised videos. Director of Communications at Moderaterna Martin Borgs calls the pilot project a success and sees further areas of use in the election campaign.

Naturskyddföreningen has signed an agreement with the martech company SEEN to be able to send personal thank you videos to its members and donors. The technology is based on merging CRM data points with video to create a personalised experience, where the recipient gets their name read aloud and visible in writing in a creative way.

Ving chooses to personalise the campaign videos for winter, and does so in collaboration with the Norwegian martech company Seen.

The video technology company Seen recently raised 18 million SEK to expand and has Petter Stordalen as the largest owner. An office is now being opened in Sweden. The venture is led by The&Partnership's former CEO Joachim Medalen.

The restrictions are disappearing in Sweden and Petter Stordalen believes in a rush to the Christmas tables. In addition, his startup will invest in Sweden.

SEEN had been very successful with videos for Petter Stordalen and the Norwegian Labour Party's election campaign and had a number of new clients in the works, particularly in the event industry. Then came the pandemic.

After XXL had developed a new vision, strategy, website and brand platform, SEEN was given the task of creating internal commitment among XXL's 5,000 employees.

The shutdown became a thriller for Martin Nerstad and Ronald Griffin at the video tech company SEEN.

Bringing in 18 million in a new emission - We are rigged for further growth in the Nordics and globally, says the SEEN boss.

- We hope it contributes to large amounts being collected for a very good cause, says Ronald Griffin, CTO & Partner in SEEN.