Accelerating UK and Global Momentum

Seen.io helps enterprises automatically create, deliver, and analyse individualised videos at scale. By connecting customer data with creative assets, the platform enables marketing, CRM, and customer experience teams to produce millions of unique videos from a single template, transforming data such as purchase history or loyalty status into personalised, one-to-one storytelling.

Recently, Seen.io powered a high-profile Formula 1 fan experience for Shell through the vip.shell.com platform. The campaign allowed fans to generate their own personalised pit-stop experience, featuring Lewis Hamilton and Charles Leclerc, tailored to each viewer’s name. Created in collaboration with Shell, Ferrari, and IBM, and produced by The Gate, the activation showcased the creative and technical power of Seen.io’s AI-powered video personalisation at scale.

With secure workspaces compliant with ISO 27001 and ISO 27701 standards, Seen.io combines creative flexibility with automation. The platform includes:

• Studio: A modular, block-based video editor for marketers and content teams — no production support required.
• Journeys: Automates personalization logic and campaign delivery, whether triggered in real time via API or executed in batches.
• Distribution & Player: A customizable player that embeds seamlessly across web or app experiences with personalized calls-to-action and interactive elements.
• Analytics: Real-time insight into video generation, engagement, and conversion to guide future optimization.

An Experienced Sales Leader Joining at a Key Growth Moment

Osborne brings over 18 years of SaaS and enterprise sales experience and more than a decade of sales leadership to Seen.io. His career spans senior roles at Bird, Cylindo (acquired by Chaos Group), and Zmags, where he consistently built and scaled high-performing sales teams across EMEA and global markets in the Martech space 

“Christopher’s track record of leading high-performing teams and scaling global SaaS organisations makes him an ideal addition to our leadership team,” said Ronald Griffin, Co-Founder and CEO of Seen.io. “His expertise will be instrumental as we expand our presence globally and continue to empower brands worldwide to drive engagement at scale.”

“Seen.io is redefining how brands connect with their audiences, bringing data and storytelling together in a way that’s truly personal,” said Christopher Osborne. “I’m thrilled to join the team at such an exciting moment and to help more organisations unlock the power of personalised video at scale. Marketers are facing daily challenges when it comes to engagement, conversion and driving loyalty, Seen are uniquely positioned to address these challenges amongst many others for Marketing and CRM divisions globally.”

About Seen.io

Founded in Oslo, Norway in 2017, Seen.io serves enterprise clients in over 20 markets, including Shell, Nespresso, Chelsea F.C, and Carrefour. The company’s platform helps brands increase engagement, reduce churn, and improve customer lifetime value by automating video personalisation at scale.