Making customer communications feel more personal
Europris, a major retail chain in Norway, looked to elevate customer engagement by personalising their communication. The first challenge was to deliver personalised birthday greetings at scale without losing the genuine, personal touch that makes each customer feel celebrated.
A birthday greeting, one customer at a time
Seen’s video technology allowed Europris to send individualised birthday messages to each of their customers. The videos greet each customer by name, making the message feel personal and exclusive — the film opens with “A FILM FOR [Firstname] [Lastname]”, catching the recipient’s attention immediately. The production quality reinforced the personal touch.
The videos prompted customers to collect a birthday gift from their local Europris store, driving both online engagement and in-store traffic. Working with creative production agency Kringle ensured each video was not only personalised but maintained high production quality and content reflecting the brand’s values.
Results
75% of customers who picked up their birthday gift added an extra basket, with a value of around 75% of a regular basket. Giving customers an additional reason to visit Europris outside their regular shopping habits led to a sizeable additional purchase, increasing overall customer value.
Among the inactive customers who received the film, 7% converted to the loyal customer base as a direct consequence.
This is an important part of giving something extra back to our customer club members. We strongly believe that this will show even more of the unique and generous personality of Europris.
About Europris
Europris is a prominent retail chain in Norway, known for its broad selection and value pricing.
