Engaging mybrakes rewards program members

Turning Data into Delight: Sysco's Personalized Video Success Story

Sysco's mybrakes rewards program aimed to deepen engagement and loyalty among its most valued customers. The challenge was to create a scalable solution that could deliver a truly personalized experience to each individual, going beyond generic messaging and tapping into the power of their specific data. To elevate the customer experience and reinforce the program's value, Sysco partnered with SEEN to deliver highly personalized 'year in review' videos, transforming customer data into a memorable, individual experience.

Leveraging their in-house video production capabilities, Sysco's creative team crafted an engaging and visually appealing animated "year in review." The video showcased each customer's unique journey within the mybrakes rewards program, highlighting their achievements and reinforcing the value of their participation.

Offer activation rate showing high engagement

The personalized video campaign delivered exceptional results, exceeding expectations for engagement and offer activation. 

The campaign achieved a remarkable 23% offer activation rate, demonstrating a significant increase in customer engagement with program benefits. Additionally, the email campaign garnered a 40% open rate, indicating strong interest and relevance. The average video view rate of 2.1 times further underscored the engaging nature of the personalized content. 

Beyond the numbers, the campaign generated positive customer feedback, with many recipients expressing delight and appreciation for the personalized experience.

About Sysco

Sysco is the world’s global foodservice leader. Their robust international network supports customers in 90 different countries around the world. Sysco sells marketing and distributing food and non-food products to restaurants, healthcare and educational facilities, lodging establishments and other customers around the world.