A painters Year in Review

Background

BOSS Paints launched a personalized video marketing campaign using SEEN's Motion platform to enhance customer engagement. Their agency, Techonomy, managed the implementation from start to finish. The campaign created a Spotify Wrapped-like experience, delivering customized videos based on each customer's preferences and interactions with the brand. This approach reinforced BOSS Paints' commitment to personalization, which is also reflected in their customizable paint color offerings.

Results

The implementation of SEEN's technology in BOSS Paint's marketing campaign yielded impressive results:

• Engagement Metrics:
  
  • The campaign achieved a 56% click-through rate (CTR), significantly higher than industry averages, demonstrating the effectiveness of personalized, interactive videos.
  • The open rate stood at 72%, indicating a high level of interest and engagement from the audience.
  • The play rate was also notable, reflecting strong viewer retention and interest in the content provided.
• Customer Satisfaction:
  
  • Feedback indicated that the campaign successfully met all predefined objectives, with users appreciating the ability to interact with the video content. Features like skipping through different parts of the video using SEEN's Motion conditionals were particularly well-received. This made it possible to only show relevant scenes to the receiver. Something that was very important for BOSS Paints. Without this feature, the project would probably not have happened.
  • The flexibility offered in terms of paint color personalization within the videos resonated well with the audience, aligning perfectly with customer desires and the brand’s style.

This campaign not only enhanced customer engagement but also solidified BOSS Paint’s reputation as a forward-thinking brand that utilizes technology to meet customer expectations in innovative ways.

Key takeaways

The campaign demonstrated the power of personalization through technology, with SEEN's Motion platform at the forefront, allowing for dynamic and interactive video content. Sem from Techonomy played a pivotal role in the seamless delivery of these capabilities, showcasing how technical expertise can transform marketing strategies. This approach not only heightened customer engagement but also underscored the value of innovation in meeting and exceeding consumer expectations.

About BOSS Paints

BOSS Paints, located in Belgium, is recognized for its expertise in developing premium paints and coatings. The company prioritizes sustainability, integrating eco-friendly practices into its production processes to reduce environmental impact. With a commitment to innovation, BOSS Paints consistently delivers products that meet the evolving needs of professional decorators, who are its primary focus, while also catering to DIY enthusiasts.

About Techonomy

Techonomy is a digital agency based in the Netherlands, specializing in digital marketing and technology solutions. They offer services that include digital strategy, data analysis, and user experience design, helping brands enhance their digital presence and streamline their marketing efforts.