Celebrating Loyalty with Sport Vision

Turning Loyalty Into Love

Sport Vision set out to strengthen loyalty across its two retail brands, Sport Vision and Buzz, while driving sales of Nike footwear.

The idea was simple: thank loyal members in a way that felt personal and genuine, not promotional.

A Personalised Anniversary Callback

To celebrate member anniversaries, Sport Vision launched a personalised video campaign sent through email and Viber.

Personalised elements included:

• First name and vocative form for natural, personal greetings
• Favourite brand
• Years as a member
• Preferred concept (Sport Vision / Buzz)
• Favourite category (Sports / Lifestyle)

The message recognised loyalty, reflected each customer’s taste, and ended with an exclusive offer, a small “Thank You!” that felt direct and sincere.

Results

The campaign delivered exceptional engagement and sales impact, proving that personal and emotional storytelling drives measurable business outcomes. Customers didn’t just watch their videos, they interacted, shared, and bought.

• 21.6% click-through rate, more than double Sport Vision’s usual Marketing Automation results.
• 3.8 average page views per visitor, showing deep curiosity and retention
• ~30% of recipients made a purchase after viewing their personalised film
• Widespread organic sharing by celebrities and staff amplified reach and visibility

The performance surpassed every target, achieving strong conversion and community buzz even during a crowded sales period.

About Sport Vision

Founded in Serbia in 1996, Sport Vision is a leading multi-brand sportswear retailer across Southeast Europe. Operating through its Sport Vision and Buzz concepts, the company blends performance and lifestyle with a deep focus on customer connection and loyalty innovation.