Turning loyalty into love
Sport Vision set out to strengthen loyalty across its two retail brands, Sport Vision and Buzz, while driving sales of Nike footwear.
The idea was simple: thank loyal members in a way that felt personal and genuine, not promotional.
A personalised anniversary callback
To celebrate member anniversaries, Sport Vision launched a personalised video campaign sent through email and Viber.
The message recognised loyalty, reflected each customer’s taste, and ended with an exclusive offer, a small “Thank You!” that felt direct and sincere.
Results
The campaign delivered exceptional engagement and sales impact, proving that personal and emotional storytelling drives measurable business outcomes. Customers didn’t just watch their videos, they interacted, shared, and bought.
- 21.6% click-through rate, more than double Sport Vision’s usual Marketing Automation results.
- 3.8 average page views per visitor, showing deep curiosity and retention
- ~30% of recipients made a purchase after viewing their personalised film
- Widespread organic sharing by celebrities and staff amplified reach and visibility
The performance surpassed every target, achieving strong conversion and community buzz even during a crowded sales period.
We kept the experience personal and relevant by using the technology we implemented. Approximately 30% of viewers made a purchase, delivering a strong and measurable impact.
About Sport Vision
Founded in Serbia in 1996, Sport Vision is a leading multi-brand sportswear retailer across Southeast Europe. Operating through its Sport Vision and Buzz concepts, the company blends performance and lifestyle with a deep focus on customer connection and loyalty innovation.
