Personalised video for retail, at CRM scale.
Seen is an AI-powered personalized video platform that works with your CRM (Salesforce, HubSpot, Braze, and more) and turns real customer data into unique videos, automatically.
The problem
You're investing in data, CRM, and loyalty.
But it doesn't feel personal to your customers.
Your messages are being ignored
Email open rates are declining and generic promotions are tuned out before they're read. Customers have learned to filter, and your campaigns are caught in the filter.
Loyalty programmes that don't build loyalty
Members earn points but don't feel recognised. When every communication looks the same, the programme becomes background noise, and churn follows.
CRM data that never reaches the customer
You've invested in a rich data stack. Purchase history, preferences, lifecycle signals. But that data rarely surfaces in a way that feels personal to the person receiving it.
Seen.io fixes the last mile, turning the data you already have into video that makes every customer feel like it was made for them.
HOW IT WORKS
One layer on top of what you already have.
Seen is not a new CRM. It does not replace Salesforce, Braze, or Klaviyo.
It plugs into them, and makes every moment personal.
It plugs into them, and makes every moment personal.
01
Your CRM fires a trigger
A lifecycle moment is detected, new member joining, a birthday arriving, a lapsed purchase.
02
Seen generates a video
A unique video is built for that customer using their own data, name, tier, preferences, offer.
03
Link returned to your CRM
SEEN passes the personalised video link straight back, ready for your existing send.
04
Customer receives their video
Delivered via email, SMS, or push, through the channels you already use.
The minimum data you need is a first name
People notice their name, and that's the hook. Additional fields add relevance, but you can start with what you already have and build from there. If a personalisation tactic works in lifecycle email, it works in video.
Retail use cases
Loyalty and anniversary campaigns. Onboarding new customers. Moments that matter.
The highest-performing campaigns are the ones tied to moments where your customer is already paying attention. Here's where personalised video moves the needle in retail.
Customer onboarding
Give new loyalty members a personalised welcome that earns the relationship early, driving app download, first purchase, and consent in the first 30 days. The relationship you build at the start determines long-term value.
10× ROI
when compared to control group. Gjensidige, onboarding personalised video
Birthday & anniversary
Celebrate loyal customers with a personalised message that includes a redemption offer. Drives an incremental basket, reactivates dormant members, and feels personal, not automated. Works even with two data points.
30%
of recipients made a purchase, Sport Vision anniversary campaign
Loyalty year in review
Reflect each customer's year back to them, purchases, savings, favourite products, milestone moments. High engagement, high shareability, and a powerful anchor for loyalty programme re-enrolment.
35%+
email-to-purchase conversion, Coop Estonia, 300,000 unique videos
"We got a CTOR we haven't seen before on newsletter mailings, and an increase in sales by 32% against the control group in the automation"
Erna Widerøe
CMO, Get Inspired
CUSTOMER RESULTS
How retail and ecommerce brands use Seen
Your Personalized Nespresso Anniversary
Find out how Nespresso in Greece used SEEN's personalized, data-driven video technology to to deepen and celebrate each members’ personal connection with the Nespresso brand.
Retail
Loyalty Club
Coop Estonia's Personalized Retail Video
Find out how Coop in Estonia used SEEN & Personalized video to create a campaign for their members with 10 times higher results than traditional marketing methods.
Retail
Personalizing the digital customer journey
Find out how Newbody Family used Personalized Video to celebrate and praise the support of each individual customer, resulting in an increase in revenue by 82% and transactions by 72%.
Ecommerce
"The personalised video message format raises customer communication effectiveness to a level not previously achieved with other methods."
Ranno Pajuri
Marketing Director,
Coop Estonia
Coop Estonia
Download our free guide for Retail CRM teams
Measuring success
Clear performance data, from first play to last click.
A personalised video campaign should do three things: capture attention, hold it, and turn it into action. Seen's dashboard is built around exactly that, giving you a clear read on each stage.
Capture attention
Before anyone clicks play, your personalised thumbnail does the heavy lifting, it's what turns an email open into a video play. Video Play Rate shows how many recipients made that click, and is the first signal that both your thumbnail and your hook are working.
Hold it
View-Through Rate shows how many viewers stayed for at least 80% of their video. In personalised video, a strong VTR tells you the content felt relevant, not just clickable. It's the metric that separates genuine engagement from a passive open.
Turn it into action
The conversion funnel maps the full journey from visit to play to CTA click or completion. Toggle between engagement and action as your conversion goal, and track CTA clicks and shares as separate signals alongside it.
Privacy & Data
Built to fit inside your data governance, not around it.
Your CRM owns the data. Seen does one thing with it: creates personalised video. Purpose-limited, never repurposed, and fully documented at trust.seen.io.
You remain the Controller: Seen processes only what you send, for the purpose you define, nothing else.
Data minimisation: A first name is enough to start. No special categories, no unnecessary data, you control exactly what's shared.
Certification: Seen is independently certified to ISO 27001 and ISO 27701, the two standards that matter most for GDPR.
Get in touch
Ready to see personalised video in action?
Fill in your details and someone from the team will be in touch to explore what personalised video could do for your campaigns.