Converting leads to regular donors

Converting leads and one time donors

Amnesty International Norway, a long-standing partner of SEEN, launched a targeted personalized video campaign with a clear objective: to transform leads and one-time donors into consistent, regular supporters.

Leveraging their in-house video production capabilities, Amnesty crafted a compelling narrative showcasing key achievements from the past year. This film, enriched with powerful storytelling, directly addressed each viewer, utilizing CRM data to personalize the experience.

While one-time donations and leads are valuable, the campaign's focus on leveraging personalized video to nurture those relationships underscores the importance of transitioning these individuals into regular, committed donors. 

Amnesty International Norway used personalized video to tackle the challenge of converting leads into regular donors, ensuring long-term funding.

Significant Conversion Success

The personalized video campaign netted overwhelmingly positive results, significantly exceeding expectations. A substantial number of leads and one-time donors converted to regular, recurring supporters, demonstrating the campaign's effectiveness in fostering sustained engagement.

About Amnesty International Norway

Amnesty International Norway is the Norwegian branch of the global human rights organization, dedicated to protecting and promoting human rights both within Norway and internationally. Through research, advocacy, and public campaigns, they investigate and address a broad spectrum of human rights issues, including freedom of expression, the rights of refugees, and the fight against torture and the death penalty.