Welcome to the Party
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This video was viewed 3.7 times on average per new member, and shared to Facebook by over 10% of the receivers.
Audience net reach
Each new party member in Arbeiderpartiet receive a personalized video message from the party leader and general secretary to welcome them to the party. The message includes the new member's name and the party leaders often bake a cake with the new member's name on it to celebrate their joining.
The aim of the video is to create a warm and genuine sense of connection between the new member and the party leadership. It makes the party leaders more approachable and relatable, and helps to build trust and loyalty among members. The personalized video message is a powerful tool for building a sense of community within the party.
Personal onboarding really helped removing some of the psychological distance to the top leaders in the Party