Welcome to the Party

Each new member of the party receives a personalised video welcoming them to the party by the party leader and general secretary. It's a warm and genuine welcome, where they say the name - and they've even baked a cake with the receivers name on it, to celebrate the new member joining up. It leaves an impression of proximity and presence. We remove the feeling of psychological distance to the top leaders of the party. Each member feels that they personally knows Jonas after getting this film.