Communicating a member reward, one member at a time
Coop is working on their 1:1 personalisation strategy and partnered with Seen to enhance their dialogues with data-driven video.
In this campaign, Coop communicated to all members who had accumulated over NOK 250 in membership rewards from the year 2020. The film explained the benefits of being part of the Coop system, and showed each member the exact figure for their own reward.
Results
The campaign was a considerable success, with over 50% of landing-page visitors converting to a call-to-action button. It succeeded in digitalising the communication of member rewards from 2020, and led Coop to expand their cooperation with Seen.
The campaign was very well received by our members and contributed to record number of visits to our website. We are looking forward to continuing the partnership with Seen.
About Coop
Coop is one of Norway's largest grocery retailers, owned by its members through a network of local consumer cooperatives.
