Purchase dividend (Kjøpeutbytte)

Coop is working on their 1:1 personalisation stratergy and partnered withSeen to enhance their dialogues with data-driven video. In this campaign, we communicated to all members who had accumulated over NOK 250 in membership rewards from the year 2020. We made a film explaining the benefits of being a part of the Coop system, and showed the member the exact figure for their reward from 2020. The campaign was a huge hit, and led Coop to expand their cooperation with Seen.io.