Annoucing Coopay
Key message
Introducing new product
Category
Campaign
Industry
Retail
,
Most impressive results
With ~60% reach and ~40% of sharing their video on Social media this internal communication was a real success
57%
Audience net reach
50.42%
Engagement rate
Coop has over 20,000 employees in Norway and faced a big challenge: They wanted to commuicate to all the employees that a new app was being released, Coopay. With Coopay members could pay for their products using the app, and bringing this information to all employees was a challenge. They had to ensure that everyone understood that Coopay was here, and was a good solution for their customers. They used SEEN to personalise over 20,000 videos, tailor made to each employee in Coop.
Coop
This is the most effective way we have ever introduced a new product internally. The take-up was instant and well understood.
