Finally, EVO Fitness opens
Key message
Reactivate your membership
Category
Win-back, Anti-churn
Industry
Fitness
,
Most impressive results
Reactivated over 300k NOK/month in revenue
32%
Audience net reach
1.7
Frequency
29.87%
Engagement rate
EVO Fitness had a high amount of churn after the first wave of COVID-19 in Norway. They were in need of an activity to reactivate their members and to increase revenue, so they chose to use data-driven film to activate members. The campaign was a huge success, leading to activation of over NOK 300K per month. The campaign was immediately well received and lead to a growth in memberships as a direct result of the CTA on the landingpage.
Henning Holm
former CEO
We recorded hundreds of names and created the video in-house and received technical help from SEEN. The resulting video attracted over 1000 new members. The project is a concrete example of a functional digital customer journey. -
