Enhancing engagement and reactivating customers
Get Inspired, a Norwegian e-commerce company specialising in women’s clothing and accessories, sought to deepen customer engagement and re-engage inactive customers. Since its founding in 2009 the company has built a broad customer base.
Like many e-commerce retailers, their challenge lay in maintaining a personal yet scalable connection with each customer. Any initiative also needed to deliver a clear return by increasing website traffic, engagement and sales.
Personalised video greetings for customer birthdays
In partnership with Seen, Get Inspired launched a personalised birthday greeting campaign tailored to each customer. Using Seen’s technology, they sent videos that celebrated customers by their first name and gave each recipient a personal promotion redeemable in the webshop.
The videos were integrated directly into Get Inspired’s website and reached through a soft login link from the email, giving customers a seamless connection to the brand and store.
Results
- Record engagement. A click-to-open rate of 79%, the highest Get Inspired had recorded and significantly above their usual range.
- Revenue. Income per contacted customer increased by 32% compared with campaigns without video.
- Reactivation. The birthday campaign reactivated inactive customers, contributing to a broader engagement strategy.
Get Inspired aims to be personalised in all our marketing, treating our customers the way you treat your best friend. We got a CTOR we haven't seen before on newsletter mailings, and an increase in sales by 32% against the control group in the automation.
About Get Inspired
Founded in 2009, Get Inspired is one of Norway's leading online stores, offering clothes, shoes and accessories from a wide selection of brands.
