How DI Gasell Drove Record Attendance with Personalized Video Invitations

Key message

Event Invitation

Inviting businesses to award celebrations using personalised videos

To celebrate Sweden's fastest-growing companies, Dagens Industri (DI) wanted to create a memorable experience for their annual DI Gasell Gala. Recognizing the power of personalization, DI partnered with SEEN to transform event invitations into engaging video experiences.

DI sought to increase Gala attendance and engagement. Traditional email invitations often fail to generate excitement. DI needed a solution that resonated with each recipient.

DI used SEEN to create unique video invitations for each Gasell company, featuring their name, logo, and achievements. These personalized videos congratulated recipients and highlighted their success.

Incredible results creating a memorable gala experience

The personalized video campaign exceeded expectations:

Open Rates: 91.6%
Click-Through Rates (CTR): 82.7%
Avg. views per Video: 49.1 times
Call-to-Action (CTA) Clicks: 306% increase
Gala tickets sold out faster than ever, with record attendance. The campaign generated a 7X ROI, proving the value of personalized video in event marketing.

DI transformed their Gala invitations into captivating experiences, boosting attendance and engagement. This success demonstrates how personalized video elevates event marketing and creates memorable experiences.

About The DI Gasell Award

The DI Gasell Award is a prestigious accolade presented annually by the business newspaper Dagens Industri to Sweden's fastest-growing companies. To become a Gasell, a company must meet strict criteria for growth, profitability, and sustainability over several years.

Johanna Malm

Marketing Manager, Di Gasell

The results of our personalized video campaign with SEEN were nothing short of extraordinary. With an open rate of 91.6%, a CTR of 82.7%, and a 306% increase in CTA clicks, we saw engagement levels beyond anything we’ve experienced before. Gala tickets sold out faster than ever, and the campaign delivered a remarkable 7X ROI. This proves that personalized video isn’t just a trend—it’s a powerful marketing tool that transforms engagement into real, measurable success.