Increased retention through personalized onboarding
Turning a complex onboarding into a seamless digital experience
Gjensidige, a leading insurance provider, wanted to increase conversion rates for their car insurance offering. New customers, acquired through car dealerships, received one month of free insurance, but engaging these customers and effectively communicating complex policy information during this trial period proved challenging.
Gjensidige partnered with SEEN to create personalized videos that seamlessly integrated into their customer onboarding journey. By leveraging data points like customer name, car model, insurance mileage, and other relevant policy details, these videos delivered a tailored and engaging experience. This personalization fostered trust and maintained customer attention throughout the onboarding process.
Results
A/B testing revealed the power of personalized videos. Gjensidige observed a 2 percentage point increase in customer conversion rates among those who received personalized videos compared to those who did not. This signifies a substantial improvement in customer retention beyond the initial one-month trial period.
Personalized videos can effectively simplify complex information and enhance customer engagement. Tailored communication builds trust and strengthens customer relationships.
Integrating personalized videos into the onboarding process can significantly improve conversion rates and customer retention.
About Gjensidige
Gjensidige is a leading Nordic insurance company listed on the Oslo Stock Exchange, with operations in Norway, Sweden, Denmark and the Baltics. They have provided insurance services for more than 200 years.
Gunnhild Steen-Hansen
Senior Customer Experience Developer
Working with Seen on our first personalized film was an educational experience. They quickly adapted and demonstrated great creativity, ensuring that the film leveraged the opportunities for smart personalization once the idea was conceived. Seen were excellent advisors throughout the entire process, and their insights and guidance were invaluable. We greatly appreciated their flexibility and ability to meet our needs. The result was an impressive film that truly resonated with our target audience. We look forward to working with Seen again in the future. Highly recommended!
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SEEN’s personalized videos has helped companies reach unmatched attention and engagement, throughout their customer journey.
