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Norway's most satisfied car owners

Key message

Thank you & Affirmation

Сategory

Loyalty

Industry

Automotive

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Most impressive results

84% net reach and a frequency of almost 3 demonstrates the effectiveness of this campaign

84%

Audience net reach

2.8

Frequency

18.01%

Engagement rate

For the 8th year in a row Lexus took the pole position on the Autoindex customer satisfaction survey in Norway. Re-using existing footage they shared a personalised thank you to their existing customers showing their appreciation.

Lexus

At Lexus we have a saying; Omotenashi, roughly translated as "to wholeheartedly look after guests". To show our customers in a personal way how thankful we are to them is completely in line with our overall philosophy.