Thank you & Affirmation
84% net reach and a frequency of almost 3 demonstrates the effectiveness of this campaign
Audience net reach
For the 8th year in a row Lexus took the pole position on the Autoindex customer satisfaction survey in Norway. Re-using existing footage they shared a personalised thank you to their existing customers showing their appreciation.
At Lexus we have a saying; Omotenashi, roughly translated as "to wholeheartedly look after guests". To show our customers in a personal way how thankful we are to them is completely in line with our overall philosophy.