Election ramp-up 2022
Key message
Become a door-knocker
Category
Campaign
Industry
Politics
,
Most impressive results
The frequency of 6.9 shows that the film was engaging, viewed several times and shared with friends and colleagues
6.9
Frequency
In a video set to recruit door-knockers in preparation for the upcoming 2022 election, the Swedish party Moderaterna made use of SEEN's technology to reach out to their active members in a personal and data-driven way.
Starring party leader Ulf Kristersson, the film takes us along for a normal day of pre-election campaigning. As the film progresses the receiver is met with several personalisations, ranging from a personal greeting to information on what Moderaterna aims to achieve in the recipient’s own municipality.
This campaign was featured in Swedish trade-press Resumé, check out the full article here (Swedish).
Martin Borgs
Director of Communications, Moderaterna
To even get someone to watch a film is a challenge, so to see results like this is amazing.
