Nordic Choice Hotels 5x: one of their most engaging and profitable campaigns ever!

Goal: For Nordic Choice Club members to choose Nordic Choice on their next trip, and to create engagement among members in a quiet period. An additional goal was to ensure that members who had not stayed at Nordic Choice hotels much during the pandemic didn’t become inactive or risk losing the membership level they really deserve. 

Challenge: A combination of reduced travel activity and engagement among members of Nordic Choice Club caused by the pandemic. At the same time stirring engagement among members has become more challenging in general, independently of the pandemic. Hence it was important to communicate directly with members and show them that they are seen and that Nordic Choice cares about them. 

Solution: SEEN created a personalised video in which Petter Stordalen talks directly to the Nordic Choice Club member, by using their first name. Petter tells them that Nordic Choice is back in the game post pandemic, and that he wants to celebrate that with the member, through the greatest fast track membership event ever: 1 night equals 5 nights in Nordic Choice Club. 

Results: The campaign delivered on engagement and satisfaction among members who had not been able to travel much during the pandemic. The campaign was a success, with the combination of the offer, timing and not least with the communication through personalised video. It delivered increased sales, bookings and activity with a higher number of guests at Nordic Choice Hotels. In fact, the 9 days of the campaign generated 25 million NOK in extra sales! 

There is no doubt that SEEN’s unique technology made Nordic Choice stand out in the crowd: 64% more recipients opened the “5x” campaign email compared to previous campaigns.

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