all case studies

Norges Hyggeligste Håndverker

Key message

Congratulations on your nominaton

Сategory

Loyalty

Industry

Media

,

Most impressive results

91% reach and a frequency of almost 50 – this target group really loved the personal approach and proudly shared their film with friends and family.

91%

Audience net reach

48.6

Frequency

379%

Engagement rate

We executed 3 send-outs for NHH to those nominated for the award who each got a personal film from Kristin Skogen Lund who talks directly to them, praising them and congratulating them on their nomination. More than 90% saw their film and it was shared thousands of times on Facebook resulting in massive engagement and frequency.

Lots of positive feedback in the form of social media updates and comments via email to NHH.

We were super happy with this project. The approach greatly incrased the amount of engagement for our award both in the form of nominations and votes.