Challenging the impersonal nature of digital sales
As Newbody Family moved to digital sales, they noticed a decline in per-customer revenue. Despite digital transactions making up 68% of total purchases, the lack of personal interaction began to erode the connection with customers that sustains loyalty and support.
A personal connection through video
To bridge that gap, Newbody Family partnered with Seen to create a personalised thank-you video. Using customer-specific data such as names, supported groups or teams and contribution amounts, the films celebrated individual support. Seen’s technology distributed these messages at scale, blending digital convenience with a personal touch.
Results
Against previous benchmarks:
- Revenue increased by 82%
- Transactions rose by 73%
- Digital storefront traffic grew by 89%
- Open rate improved to 60%, from 43% in standard communications
- Click-to-open rate increased to 43%, from 5% in standard communications
Through this addition to their digital customer journey, Newbody Family gained a scalable method to sustain and deepen connections with each of their supporters.
Working together with our production company and Seen on this project has gone really well; they have challenged our thinking and provided proactive suggestions on how to optimize the distribution to our recipients.
About Newbody Family
Newbody Family supports community initiatives through exclusive fundraising, selling quality products to help school classes and sports teams reach their goals.
