Personalized motivational speech

A Way To Motivate Candidates Ahead of the Election

As the 2019 local elections approached, the Norwegian Labour Party sought an effective way to motivate their candidates. They opted for a straightforward yet powerful tactic: personalized videos from their leader, Jonas Gahr Støre, tailored to each candidate to maximize momentum into the final election week.

Creating Personalized Motivational Videos

Working together with SEEN, Arbeiderpartiet was able to create a personalized motivational video for each candidate. Each video, starring party leader Jonas Gahr Støre, directly addressed a candidate by name, reinforcing their critical role and the collective goal. This direct, personal approach not only boosted morale but also encouraged candidates to share their videos, significantly extending campaign reach.

Results

The motivational video campaign achieved a 73% audience net reach and a 70.23% engagement rate, proving the effectiveness of their tailored communication strategy. The viral nature of the videos also meant they were shared widely within the party, netting an average frequency of 17.8. In the local elections the party ended up securing 24.8% of the votes.

About the Norwegian Labour Party

The Labour Party (Arbeiderpartiet) is a Norwegian social-democratic party, position centre-left on the political spectrum. Arbeiderpartiet is led by Jonas Gahr Støre, Prime Minister of Norway since October 2021.