Early results showed that 23% went on to click the ‘Buy Now’ button, and each landing page was viewed an average of 3.8 times.
Ahead of the 2023-2024 season, PAOK was looking to increase the reservation and purchase of season tickets. Giving fans access to Toumba Stadium and the upcoming games in the Greek Cup, the UEFA Conference League Qualifiers, Stoiximan Super League Championship and much more.
In a film starring top players Stefanos Tzimas and Konstantinos Koulierakis, the viewer is thrown straight into an suspense-building journey, where the two players are going about their before being called in to Toumba Stadium.
Through subtle personalizations, and a build up of momentum that lasts for the duration of the film, PAOK has managed to create a video that both praises their fans – and gets them ready for the upcoming season.
The connection between sports teams and their fans goes far beyond entertainment. Together with their teams, fans experience a wide range of emotions, ranging from anger and frustration to pure joy and excitement. Whether inherited from family or developed through personal experiences, this passion for the game leads to unforgettable memories. Over time these memories forge a bond.
Teams like PAOK, that are now prioritizing connecting with their fans through the use of personalized video technology, are set to strengthen that bond even more – creating an ultimate fan experience.
PAOK FC (P.A.O.K., Panthessalonikios Athlitikos Omilos Konstantinoupoliton) is a professional football club based in Thessaloniki, Greece. Founded in 1926, the club has a rich history and has played a significant role in Greek football.
The club is widely known for its strong and passionate fan base, and the atmosphere that they create at the home stadium, Toumba.
Over the years, PAOK has achieved success both domestically and in European competitions. They have won the Greek Super League multiple times and have also secured victories in the Greek Football Cup.
Throughout its history, PAOK has been known for developing talented players and playing attractive, competitive football. The club has a strong community focus, with various youth development and social responsibility initiatives. As one of the prominent clubs in Greece, PAOK FC continues to be a major player on the national and European stage.