A personalized holiday greeting from Telenor

Finding the right “Julegave” for B2B customers

In the lead-up to the 2023 holiday season, Telenor was faced with the task of how to effectively express gratitude to their B2B customers. The objective was to go beyond the conventional corporate gifts and create a more memorable and meaningful connection. 

A Personalized appreciation video

Telenor partnered with SEEN to create a personalized appreciation video for each B2B customer.

The video, produced by Newslab, took viewers from a boardroom setting, discussing holiday gifts, into a vivid portrayal of Telenor’s offerings. By integrating humor, relatable scenarios, and detailed insights into Telenor’s services—such as secure and reliable coverage—the video delivered a unique and engaging message of gratitude.

This approach not only demonstrated Telenor’s dedication to innovation and customer satisfaction but also ensured that each customer felt individually recognized and valued.

Results

Telenor's personalized video campaign set a new record for engagement, earning unanimous praise from customers and the highest click-through rate of the year. Notably, 30% of viewers re-watched the video, further underscoring its appeal.

About Telenor

Founded in 1855, Telenor is a Norwegian telecommunications company that operates worldwide, but primarily in Scandinavia and Asia. Telenor is among the world’s largest mobile telecommunications companies.