Communicating customer dividend

Customer Dividend through personalized video message

Communicating the customer dividend is a key moment and message in Sparebanken Vest’s relationship with their customers. By engaging SEEN, and creating a personalized video campaign, Sparebanken Vest was able to win their customers attention like never before, increasing engagement substantially. 

Significantly increasing engagement and social media mentions

During the campaign period, Sparebanken Vest received numerous positive reactions from customers who had viewed their personalized video. With the campaign resulting in an average 96% conversion to click the CTA, it was clear that the video resonated well with the 28% of the customers that watched it.

Screenshots from Sparebanken Vest’s personalized video

About Sparebanken Vest

Sparebanken Vest is an independent, listed financial services group engaged in banking and financing activities in Western Norway. The bank is headquartered in Bergen. Sparebanken Vest provides financial services to both the private and corporate sectors.