A personalized motivation video for members
Key message
Motivate members for the upcoming election
Category
Loyalty
Industry
Politics
,
Most impressive results
The video strengthened the contact with members in a period where the contact between the party and individual members is particularly important.
Introduction
In preparation for the 2022 general election in Denmark, The Green Left aimed to bolster enthusiasm within the party.
A project that was initiated just one month ahead of the general election.
The Green Left faced the challenge of effectively engaging and motivating a large number of supporters in a personalized and meaningful manner. With limited time and resources at their disposal, it was crucial for the party to find a solution that would generate significant impact without breaking the bank. And it needed to be delivered as quickly as possible seeing as how the general elections were just around the corner.
A personalized video for party members
To address this challenge, the The Green Left worked together with SEEN to create personalized video messages, tailored to each individual recipient and featuring party leader Pia Olsen Dyhr. Utilizing SEEN's technology, the videos were distributed to members through email and social media, featuring calls to action that encouraged active involvement in the election campaign.
Motivated and engaged members
The video campaign proved to be a massive success, yielding exceptionally high open rates and video views. The personalized strategy struck a chord with supporters, who reported feeling more motivated and engaged in the campaign.
About The Green Left:
The Green Left is a political party in Denmark. After the 2022 election, The Green Left was the largest opposition party with 15 seats in the Danish parliament.
Kristine Petersen
Communications Manager, The Green Left
SF had a good experience with SEEN's tool for communicating with its members during the 2022 election campaign. The open rate and number of video views were extremely high, and it strengthened the contact with members in a period where the contact between the party and individual members is particularly important.
