NRK TV-aksjonen 2021
Key message
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Сategory
Drive sign-ups
Industry
Charity
,
Key message
Thank you for signing up
Сategory
Drive sign-ups
Industry
Charity
,
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A star studded creative that that delivered 61% reach with an average frequency of 8.
61%
Audience net reach
7.7
Frequency
54.60%
Engagement rate
Norwegian A-list actors featured in the 2021 film for NRK TV-aksjonen where the video is done as a trailer for a natural disaster movie. The film got massive attention including in the largest newspapers and sites in Norway. A beautiful film with great effect where those that signed up as collectors to the charity event got their name both in voice over by a famous actor and in graphics as thank you.
We really appreciate the partnership with SEEN. Their technology has been a key part of our campaign planning for the last few years.
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