NRK TV-aksjonen 2020
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With a frequency of more than 20 and Engagement rate of almost 150% this campaign went viral.
57%
Audience net reach
20.7
Frequency
146.85%
Engagement rate
TV-aksjonen is an annual national Norwegian charity fund raising event that since 1974 has been run by Norwegian public broadcaster NRK in conjunction with selected organizations. In 2020 the collection was 100% digital since collectors were not allowed to go house-to-house due to Covid 19 restrictions.
Using personalised video as a way of seeing thank you to all their voluntary staff helped TV aksjonen 2020 delivering the same results as the year before under much tougher circumstances.
The film featured the Norwegian Prime Minister Erna Solberg and 90% of those that watched the film shared it on Facebook.
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