Industries that benefit from the use of personalized video

The right content, to the right person, at the right time. That's the personalized video promise. With video hyper-personalization as a reality, you can deliver individualized video experiences using real-time data, predictive analytics, and various media types.

Personalized video makes sense for customer-centric businesses across all industries, but for some it makes sense more than for others. In this article, we'll explore our top pick of industries and organizations that benefit from the use of personalized video.

Why personalized video?

Personalized video is more than just slapsticking the name of the recipient inside the content. With personalized video, you leverage user behavior, preferences, demographics, past interactions, browsing history, location, and other contextual information to create highly customized video experiences. Start here for a better understanding of what personalized video technology is.

Employing eye-catching video thumbnails with the recipient’s name and using attention-grabbing visuals are just some of the tactics used to enhance the personalized video experience. The possibilities for creative approaches to personalized video are endless, and there is plenty of evidence showcasing how personalization helps you stand out and make a lasting impression.

• 20x ROI: Advanced personalization delivers a 20-fold return on investment.
• 90% Data Sharing: A significant 90% of customers willingly provide personal data for enhanced personal experiences.
• 71% of consumers think that personalization matters.
• 93% Conversion Boost: Businesses using personalized videos report a remarkable 93% increase in conversion rates.
• 90% Engagement: An impressive 90% of customers find personalized videos engaging.
• Triple Conversions, 7x Engagement: Tailored video experiences outperform generic ones, tripling conversions and boosting engagement sevenfold.

You can use personalized video to deliver greater satisfaction, loyalty, and profitability. Learn how by reading this article that we've curated for yoon the impact of hearing your name in videos.

Personalized video is a versatile solution, transcending specific industries. Its applicability extends to virtually any sector, albeit with varying degrees of impact. Here's our top pick of industries and organizations that reap the best rewards of personalized video.

Political parties

Personalized video is the new politician's handshake. Making personalized video content part of campaign strategies to engage with electors is paying off in this strategic game where a personal touch really makes a difference in attracting the right voters. Explore our article, Voter engagement: Everything you need to know for further insights.

Personalized video allows for campaigns to make emotional connections with voters that are not possible with traditional legacy media.

Ultimately, the distinctive benefits of personalized video marketing offer political parties a genuine chance to distinguish themselves and deepen their connection with the electorate.

Personalized video feeds on data. Utilizing data points to segment the different regions and demographics within an electoral district allows campaigns to tailor their video narrative and strategy to an individual voter.

With so much competition during political campaigns, personalized video is providing the personalized touch that tips the voter scales.

Delve deeper into the influence of personalized video in political campaigns through our article The case for using personalized videos in political campaigns.

Sports industry

The sports industry is dynamic and captivating. It thrives on loyalty which is often forged through lifelong bonds and shared emotions. And when it comes to building loyalty through content, personalized video takes the cup.

With personalized videos, sports teams can craft inventive strategies to ignite passion in their fans.

Personalized video messages offer teams an engaging means to craft fan-centric content, harnessing a range of data points like names, ages, locations, and favorite players. This approach not only keeps fans involved and active but also fosters deeper connections with the team.

Learn how you can incorporate personalized video in your fan engagement strategy by reading our article on how sports teams are using personalized video content to build a loyal fanbase, sell tickets, and engage fans.

Digital gaming industry

If you've ever witnessed a gamer in action, you'll understand the fierce competitive nature of the sport. And, in a gaming market set to surge to an estimated $268.8 billion by 2025, retaining the loyalty of existing players is just as vital as attracting new ones. Personalized video offers the winning formula to engage your audience.

You can use personalized videos to elevate player engagement by showcasing their unique game stats, encouraging them to proudly share achievements, and cementing their love for your brand or title.

Send personalized video invitations for gaming competitions, or boost sales through smart upselling of in-game items, referrals, and player acquisition. It's not just video marketing; it's video marketing with a personal touch.

Retail industry

In retail, personalized video is making waves, particularly in customer care and after-sales support. It's a game-changer in boosting customer engagement, brand image, and ultimately, sales.

The beauty of personalized video lies in its snowball effect. Each video triggers a series of positive outcomes. By harnessing customer data, retailers gain a comprehensive understanding of their audience, empowering more data-driven marketing initiatives. When customers have a positive and personalized experience, they often become brand advocates, spreading the brand's message to their network.

Personalized video campaigns also provide valuable insight that paves the way for continued customer engagement and shapes future marketing strategies, creating a cycle of success.

Explore our article about getting closer to your customers through personalized video to learn more about how you can create unique personalized experiences that will help gain and retain customers.

Travel and leisure industry

In the vibrant world of travel, where every adventure promises unforgettable memories, the quest for excellence never ceases. Travelers today demand perfection—seamless experiences, impeccable service, and immediate assistance.

It's a five-star pursuit, and in this pursuit, personalized video marketing is the passport to a world of customer-centric enchantment.

Whether it's ads for destination trips, unique offers to build customer loyalty, boosting bookings, or making your travelers feel welcome, personalized video is the one tool you can use to evoke strong emotions.

To provide you with deeper insights into personalized video for the travel and tourism sector, we've crafted this article to illustrate the personalized video strategies you can use to boost trip bookings.

Banking & Finance industry

In this industry where trust and relationships hold great value, personalization is the key. Personalized videos act as the bridge between standing out and ensuring clients feel acknowledged in the banking sector. Personalization is the new currency of trust.

By leveraging user data and behaviors, banks can craft highly tailored video experiences. This includes sending personalized video updates on account balances, providing investment guidance aligned with customer preferences, and designing onboarding videos to assist new clients in navigating their banking services.

These personalized videos not only elevate customer engagement but also promote financial literacy, leading to enhanced customer loyalty.

To explore practical examples of including personalized video in your banking marketing strategy, explore our article about personalized video in banking.

NGOs

Personalized video forges a deeper and more emotional link between the sender and the receiver. This connection is especially invaluable when championing noble causes, evoking emotions, and inspiring action. NGOs are already harnessing the power of personalized video to further their mission and amplify their impact.

NGOs can create personalized videos for various purposes, such as donor outreach and appreciation like SOS Barnebyer, funding campaigns like WWF Sweden and NRK TV Aksjonen, drive signups like Naturskyddsföreningen and Danish Heart Foundation, awareness campaigns, and volunteer recruitment like that for World Cleanup Day.

By personalizing their messages with the recipient's name and showing the specific impact of their support, NGOs can inspire greater involvement and foster a sense of belonging to the cause.

Automotive industry

Customer engagement is as essential as fuel. Imagine being able to rev up excitement among car enthusiasts, introducing them to the latest models, enticing features, and exclusive promotions through video that talks to them one-on-one.

Envision delivering individualized vehicle maintenance advice, extending personal test drive invitations, and sending service reminders that genuinely strike a chord with each customer.

By catering to individual interests and needs, personalized videos can boost customer engagement and foster brand loyalty in the competitive automotive market.

Take a closer look at our article to explore how data can serve as the new driving force behind your automotive marketing efforts.

Health and wellness

The health and wellness industry is no less susceptible to the impact of personalized video than any of the other industries. Whether it's gyms, medical practices, spas, or health retreats, personalized videos enhance customer satisfaction, loyalty, and profitability.

From battling churn like Evo Fitness, reigniting passion for fitness like SATS, or recruiting and onboarding motivated individuals to help prepare them for heart medical emergencies like Danish Heart Foundation, personalized videos can be used to deliver tailored calls to action based on the audiences' data and preferences.

Health and wellness businesses can also create videos to provide tailored nutritional advice, celebrate customers' achievements, and offer wellness tips.

With personalized videos, the health and fitness industry can create stronger connections with customers, encourage continued engagement, and promote a healthier lifestyle.

Closing thoughts

These sectors, along with countless others we may not have touched upon in this article, have much to gain from the adoption of personalized video marketing. It offers the potential to enrich customer engagement, nurture brand loyalty, and align with the ever-evolving desires and tastes of their target demographic.

In our article “What is hyper-personalization” we’ve explained more in-depth how you can use personalized video to deliver the right content to the right person at the right time.

Key takeaways

In every industry, personalized video ensures the right content reaches the right person at the right time, ultimately boosting user engagement and conversions.

Industries that thrive with the use of personalized video:

🗳️ Politics - Tips the voter scales.

🏆Sports - Ignites fan engagement.

🎮 Gaming - Enhances player engagement.

🛍️ Retail - Boosts brand loyalty and conversions.

✈️ Travel - Evokes strong emotions, boosting bookings.

🏦 Banking - Enhances customer engagement and loyalty.

❤️ NGOs - Inspires action for noble causes.

🚗 Automotive - Boosts customer engagement and loyalty.

💪 Health & Wellness - Promotes individual well-being with personalized content.